Andrea Whittington

About Andrea Whittington

I’m a marketing leader with a track record of driving enterprise growth and brand differentiation through full-funnel strategies across B2B, B2C, SaaS, and professional services. I enjoy turning complex offerings into clear, compelling stories and using data and insights to help shape strategies that connect.Within the world of work, I find it especially rewarding when numerous project components really start to come together. From strategy and content to creative execution and sales enablement, there’s something tremendously satisfying about building programs that get people curious and deliver continued value to current customers. Ultimately, these efforts and the cross functional teams I lead and partner with support customer acquisition, retention, and upsell.For global organizations, I’ve led campaigns, developed thought leadership and event programs, and built modern sales tools designed for how people actually buy today. Much of my work focuses on driving engagement, helping move prospects into qualified leads, and supporting pipeline growth in a way that feels authentic and relevant to the intended audience.As a native New Yorker, I bring resilience, adaptability, humor, and optimism, along with a natural ability to connect with a wide range of people. This is my “superpower” and an advantage in today’s highly matrixed, fast moving, global organizations. And, as someone who loves to craft, I’ve always thought of complex project management a bit like advanced quilting. It’s about bringing together many different pieces into something cohesive, purposeful, and ultimately impactful for all stakeholders.I’m a lifelong learner and music lover, so if you ever come across a great business article or a song worth sharing, please feel free to send it my way. Discovery never gets old!Areas of Expertise:• Marketing Strategy | Full Funnel Marketing | Program and Campaign Development• Leadership and Team Development | Strategic Planning and Budgeting | Professional Project Management• Lead Generation and Nurture Strategy | Customer Engagement | Sales Enablement | Account Based Marketing (ABM)• Thought Leadership | Content and Storytelling | Brand Positioning and Messaging• Executive Event Strategy | Art Direction | Campaign Development | Agency and Vendor Management• Data Driven Marketing and Analytics | Marketing Operations and Process Optimization | AI Tools Enablement

Experience

1. Marketing Programs Director, Us Enterprise Segment

   ADP

   Mar 2023 — Present · Roseland, NJ, US

   Partner with the sales organization to design and execute strategic ABM programs that drive awareness, trial and the ongoing utilization of ADP\'s portfolio of human capital management related managed/BPO services amongst targeted enterprise accounts. Design and execute full-funnel marketing strategies to align with entire customer journey, from initial awareness to post-purchase engagement. Content planning and logistical support for annual thought leadership event - Executive Strategy Summit, targeted to top C-suite leaders.

Education

• Duke University - Fuqua School of Business

  MBA

• University of Pennsylvania

  Bachelor of Arts - BA