Anne-Virginie Tirard
Sales Area Director Trauma Extremities Powertool North-east Fr Mission @Johnson & Johnson MedTech
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WORK HISTORY
Sales Area Director Trauma Extremities Powertool North-east Fr Mission @Johnson & Johnson MedTech
FR
Leadership & Commercial Performance- Coached & developed a team of 5 sales consultants to enhance commercial efficiency & collective intelligence mindset- Monitored & optimized commercial activity via CRM (OneForce), PowerBI dash & Pipeline opportunity tools, ensuring sales target achievement, working capital efficiency & sustained growth- Defined & tracked sales objectives, adapting strategies to market dynamics & opportunities. Strategy & Regional Deployment- Reviewed & refined customer segmentation to maximize regional market impact- Executed marketing & commercial strategies in the field, ensuring alignment with national goals- Implemented regional initiatives to drive engagement & business development.🤝 Key Market Engagement & Business Development- Contributed to strategic bids & tenders (Resah, UNIHA, GHT), securing key market positions.
EDUCATION
IAE Lille
Master's degree, Management & Marketing of Health Industries
Université de Technologie de Compiègne (UTC)
Engineer's degree, Biomaterials & Biomechanics
SKILLS
ABOUT ANNE-VIRGINIE TIRARD
With 20 years of experience in MedTech & Medical Devices, I bring a strong background in marketing strategy, commercial strategy, and business development. As French Northeast Area Director and Marketing Lead, my hands-on field experience over the past year has deepened my strategic vision, ensuring alignment with market realities. Leadership, team management, innovation, and a customer/patient-centric approach are at the core of my methodology, driving me to foster momentum and tackle new challenges at both national and international levels.
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