Avnish Anand
Investing in consumer businesses
- Role
- Consumer Investor at Singularity Amc
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Avnish Anand
I grew up in a small town which nobody knew about till MS Dhoni became its most famous son. I was raised in a regular Indian middle class family where it was drilled into me from childhood that happiness comes from getting into the Civil Services or from getting a great education ( read big name colleges ) and a job in a big name MNC. A combination of luck and some hard work got me into this promised land. But I soon realised that this happiness was not for me. I was looking for something more interesting and exciting and luckily for me, I met Mithun and Gopal who were starting an online jewellery startup called CaratLane in 2007. It was long before startups became cool and a huge career risk for someone from my background but I took the plunge to join them. It was the best bet of my life and it changed me completely in many different ways. It’s given me more than what I had ever asked for in life. I was made a cofounder and eventually I ended up becoming the MD and CEO. In 2011 I went away from CaratLane and worked with the Times Group for 4 years. I built and ran new internet based businesses in the recruitment and skill assessment domains at Times. There I started Code Gladiators in 2014. It has been recognised as biggest coding competition in the world by the Guiness book of records. I think of myself as a very curious person and I read a lot of books ( physical ones preferred ) to whet the interest I have in multiple areas. I also like to meet interesting people from different backgrounds. I also love to write as well. You can find some of my writings at https://avnishanand-49235.medium.com. My favourite interest areas are sports, startups, consumer businesses, human behaviour and Indian history. I have learnt a lot in my CaratLane journey and I am keen to share that with as many founders as possible. I am motivated by the desire to help other founders build their own CaratLanes. I consider myself a very patriotic Indian. However, it is a matter of great regret and concern for me that I haven’t done anything for my country. I am still looking for ways to make a meaningful contribution. Please don’t send me random messages. I will reply only if I find it interesting and relevant.
Experience
Consumer Investor
Jan 2025 — Present · Mumbai, IN
Education
Indian Statistical Institute, Kolkata
B.Stat(Hons), Statistics, Economics, Maths
1998 — 2001
Indian Institute of Management, Lucknow
PGDBM, Marketing, Finance
2001 — 2003
Skills
- Online Marketing
- Retail
- B2b
- Direct Marketing
- Category Management
- Strategic Partnerships
- Web Analytics
- Sem
- Business Intelligence
- Ppc
- E-Commerce
- Market Research
- SEO
- Blogging
- Lead Generation
- Business-to-Business (B2b)
- Content Strategy
- Marketing Strategy
- Google Analytics
- Pricing Strategy
- Mobile Applications
- New Business Development
- Analytics
- Product Development
- Multi-Channel Retail
- Business Strategy
- Search Engine Optimization (SEO)
- Competitive Analysis
- Product Marketing
- Social Media Marketing
- Google Adwords
- Web Marketing
- Business Planning
- Product Management
- Customer Relationship Management (Crm)
- Business Development
- Leadership
- Digital Marketing
- Online Advertising
- Retail Technology
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