Avni Agrawal
Lifecycle Strategy | Driving Scalable Growth, Cross-Functional Alignment & Data-Led Customer Engagement
- Role
- Lifecycle Project Manager at Hulu
- Location
- Thousand Oaks, CA, US
- LinkedIn followers
- 500 followers
About Avni Agrawal
I’m a strategic marketing and lifecycle operations leader with 14+ years of experience helping B2B SaaS and DTC brands grow smarter and scale sustainably. I love the intersection of creativity, operations, and analytics - where strategy turns into execution.At Meta, I helped shape global lifecycle strategies across enterprise and consumer segments—driving product adoption, engagement, and retention through data-led decision-making and cross-functional collaboration.Over the years, I’ve led both agency and in-house teams to build go-to-market programs, launch new products, and create integrated, high-impact digital campaigns. My experience spans global organizations and early-stage startups—balancing the structure needed for scale with the agility to experiment and move fast.I’m passionate about building teams, simplifying complexity, and using marketing as a real growth lever - not just a function of awareness.
Experience
Lifecycle Project Manager
Oct 2025 — Present · US
Contract via Software Resources
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Technology (B.Tech.), Information Technology
2007 — 2011
Claremont Graduate University
Master of Business Administration (MBA), Marketing and Strategy
2013 — 2015
Skills
- Wordpress
- Budget Management
- Public Relations
- Shopify
- Business Strategy
- Account Management
- Online Advertising
- Sharpspring
- Brand Management
- Advertising
- Marketing Strategy
- Digital Marketing
- Integrated Marketing
- SEO
- Business Analysis
- Google Adwords
- Key Client Relationships
- Strategic Planning
- Raven Tools
- Trello
- Google Analytics
- Content Marketing
- Management
- Mailchimp
- Project Management
- Marketing Management
- Microsoft Office
- Email Marketing
- Social Networking
- Hubspot
- Social Media Marketing
- Powerpoint
- Entrepreneurship
- Corporate Communications
- Strategic Public Relations Planning
- Public Speaking
- Market Research
- Digital Strategy
- Leadership
- Sem
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