Amy Moffitt

About Amy Moffitt

I am an enterprising and forward-thinking marketer, recognized as a driven thought leader who excels in emerging and innovative environments. I thrive on navigating dynamic challenges, embracing fresh perspectives, and developing and executing strategic initiatives that deliver results.With over a decade of experience in the banking industry, I have cultivated a comprehensive skill set through roles in Marketing and Communications, as well as Retail and Business Banking. My strengths include full funnel strategic planning and execution, sponsorship strategy and management, developing lead generation campaigns, outbound sales, public speaking, team leadership, and peer development. I am committed to supporting associates through change, fostering a positive and collaborative environment, shaping a shared vision, and embracing continuous learning to drive success for our clients and the organization.In my current role as a Regional Marketer, I have the opportunity to leverage a diverse range of skills by bringing the First Horizon Bank brand to the market level through targeted campaigns and strategic initiatives. By serving as both a consultant and strategic leader, I drive comprehensive, full-funnel initiatives—from sponsorships and activations to market engagement—designed to enhance brand awareness, foster meaningful connections, and elevate client sentiment and experiences.

Experience

1. Regional Marketing Manager

   First Horizon Bank

   Feb 2024 — Present

Education

• East Tennessee State University

  Bachelor of Science (BS), Mass Communications

  2001 — 2005

Skills

• Marketing
• Sales
• Public Speaking
• Leadership
• Account Management
• Management
• Team Building
• Insurance
• Banking
• Financial Analysis
• Financial Services
• Customer Service