Arunava Mukherjee
Commercial Excellence | Sales Force Effectiveness (SFE)
- Role
- Manager - Sfe at Dr. Reddy's Laboratories
- Location
- Panaji, GA, IN
- LinkedIn followers
- 500 followers
About Arunava Mukherjee
Pharma strategy & SFE professional with 6+ years of experience across global consulting…
Experience
Manager - Sfe
Nov 2024 — Present · Hyderabad, IN
Driving sales excellence across emerging markets by leading end-to-end SFE initiatives—field force sizing, alignment, and incentive design—aligned with commercial, marketing, and product strategies. I focus on optimizing territory structures, enhancing sales productivity, and executing health checks to deliver continuous performance improvements.Working cross-functionally with marketing, sales, and analytics teams to enable omni-channel engagement, sales motivation, and execution discipline. Passionate about using data-driven insights to align strategy with execution in complex, fast-moving pharmaceutical markets.Keywords: Sales Force Effectiveness, Field Force Alignment, Incentive Design, Sales Analytics, Emerging Markets, Pharma Strategy, Commercial Excellence, Omnichannel Marketing, Performance Management, Data-Driven Insights
Education
Goa Institute of Management
PGDM
2019 — 2021
GMIT | Gargi Memorial Institute of Technology
Bachelor of Technology (B.Tech.)
2013 — 2017
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