Avita Lobo
Deputy Manager @Godrej & Boyce Mfg. Co. Ltd.
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WORK HISTORY
Deputy Manager @Godrej & Boyce Mfg. Co. Ltd.
Mumbai, IN
Strategic E-commerce professional with a strong track record in driving revenue growth, profitability, and brand visibility across platforms like Amazon, Flipkart, Zepto, and Industry Buying. Proven ability to manage end-to-end E-commerce operations, build key partnerships, and execute performance-driven marketing strategies.Key Highlights:• Sales & Profitability:Led P&L for major E-com accounts; consistently exceeded sales targets. Closed JBPs to drive growth and long-term partnerships.• Account Management:Built strong relationships with platform teams; negotiated key deals and enhanced product visibility.• Marketing Strategy:Developed digital marketing plans with MarCom and brand teams; launched exclusive product portfolios and new SKUs tailored to online consumers.• Performance Marketing:Managed AMS, Flipkart PLA/PCA, and Search Ads; improved ACOS and campaign ROI through continuous optimization.• Content & Merchandising:Owned product listings, A+ content, store design, and platform audits to enhance discoverability and conversion.• Operations & Supply Chain:Handled PO, inventory, and distributor coordination to ensure seamless order fulfilment.• Analytics & Insights:Used sales and consumer data to guide strategic decisions and improve SKU performance. Tracked competition to refine approach.• Brand & Category Growth:Supported category adoption and brand building through content, training, and campaign alignment.Tools:Amazon Seller Central, Flipkart Seller Hub, Zepto dashboards, AMS, PLA/PCA, Excel.
EDUCATION
Nitte University
Master of Arts (M.A.), Journalism and Mass Communication
St. Aloysius' (Autonomous) College
Bachelor of Arts - BA, Journalism, Economics, English Major
SKILLS
ABOUT AVITA LOBO
I’m a results-driven Digital Marketing and E-commerce professional with 11 years of experience in building strong online brand presence, driving revenue growth, and optimizing digital strategies for success across B2B and B2C landscapes.With a deep understanding of customer behavior and market trends, I specialize in developing and executing data-led digital campaigns across platforms like Google Ads, social media, and key E-commerce marketplaces such as Amazon, Flipkart, Zepto and Industry Buying.My career journey reflects a consistent track record of delivering impact — from managing performance marketing campaigns and content strategies to launching exclusive online products and optimizing ACOS. I’m well-versed in web & social analytics, email automation, social listening, and lead generation, and bring hands-on expertise in tools like Google Analytics, Amazon Seller Central, Flipkart Ads.Whether it’s growing market share, strengthening platform relationships, or aligning marketing with business goals, I take pride in being a strategic thinker and a collaborative executor. Known for my proactive approach, problem-solving mindset, and team leadership skills, I strive to create value at every touchpoint of the digital customer journey.Let’s connect if you’re looking to collaborate on scaling brands, digital transformation, or unlocking growth in the E-commerce and digital ecosystem!
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