Avishek Roy

About Avishek Roy

Avishek is a multi-dimensional education and events industry leader and business accelerator in marketing and advocacy. With two decades of experience, spanning different industries, he is currently the brand custodian of Scholastic India. Scholastic is a global company headquartered in New York, is the world largest publisher and distributor of children\'s books, and provider of education solutions.Avishek is known for his unconventional marketing strategies, deep understanding of customer behaviour and leadership qualities. He has a proven track record of planning and executing marketing, advocacy and outreach strategies based on consumer sentiment analysis and market awareness in the K-12 education sector, which has lead to not only the successful launch of many progressive K-12 schools PAN India but also enabling them to sustain their growth as well as increase their market share. His core expertise lies in the forecast and growth of the bottom-line revenue of organizations. Focus Areas:Growth Marketing | Performance Marketing | Business Strategy | Product Launch | Content Marketing | Brand Management | Pre K-12 School Marketing | Education Marketing | Consumer Psychology and Mindset | Data Analysis | Marketing Automation | Consumer Behaviour | Leadership | Digital Marketing | ATL & BTL Activation | Video Production | Corporate Storytelling | B2C, B2B Events | Business Development | Project ManagementAs the strong need for incorporating skills, passion and enquiry based contemporary learning is igniting the transformation of the overall education system globally, it is an exciting time for me to be a part of this phenomena!I am always open to networking and exchange of knowledge, I welcome you to connect with me on LinkedIn.

Experience

1. Co-founder

   Kukdukoo

   Nov 2018 — Present · New Delhi, IN

   Kukdukoo is a dream project, I have started with a dear friend in late 2018. Two of us roosters have common interests in education, arts, literature, culture, and parenting matters. In 4 years, Kukdukoo has become India\'s biggest and the most loved children\'s festival.Through this venture we are building a platform for children and parents where they can come together, spend quality time, and connect to their roots through mediums such as Literature, Theatre and Arts.Kukdukoo provides me the opportunity to explore and express my creative side. Along with my rooster co-founder, we are able to experiment with a variety of ideas to make this world a happier place for kids and parents.To know more about who we are and what we have been upto, log on to

Education

• MICA | The School of Ideas

  Managing Brands and Marketing Communication

  2021 — 2021

• Delhi School of Internet Marketing

  Certificate in Digital Marketing, Online Marketing

  2013 — 2013

• Dr. Bhim Rao Ambedkar University, Agra

  Bachelors of Arts, BA