Avi Mukherjee
Chief Product and Technology Officer @Verato
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WORK HISTORY
Chief Product and Technology Officer @Verato
Washington, DC, US
Healthcare\'s AI promise breaks down without trusted identity. Every agentic workflow, predictive model, and Customer 360 strategy depends on one thing first: the records you\'re working with refer to the same person.When I joined Verato in 2023, the company was a respected EMPI vendor boxed into a category too narrow for where the market was heading. I rebuilt the strategy from scratch: product vision, GTM, platform architecture, and agentic AI positioning. Three years in: 40%+ YoY new bookings growth, 96% gross retention, 110% net revenue retention, 98% match accuracy.We repositioned Verato as the Identity Intelligence Foundation for enterprise agentic AI — the governed, queryable identity context layer that makes AI agents safe across Snowflake Cortex AI, Databricks AI, Google BigQuery, and Salesforce AgentForce. The platform unifies Patient + Consumer Identity into a Customer 360 with consent, preference profiles, household relationships, and enriched demographic attributes — deployed at Teladoc, Northwell, Fidelity, and Progressive.Platform launches: MDMCloud for AI/cloud transformation and interoperability, Population Intelligence for M&A planning, Provider Network Intelligence for real-time optimization. Identity agents — Smart Steward, Match Explainer, Identity Search, and Identity Enrichment — plug into hyperscaler AI stacks enabling call center automation, intelligent scheduling, prior auth, claims fraud detection, and predictive models on enterprise data lakes. Native apps in Snowflake, AWS, and Salesforce marketplaces.Deployments run at 35M–238M identities per customer on 3-year contracts averaging $2M+ ARR, replacing IBM MDM, Reltio, and Informatica — the prerequisite identity layer before Snowflake and Salesforce Health Cloud go live.GTM rebuilt with distinct personas and playbooks for health system CDOs, payer Chief Data Officers, and network strategy leaders — driving wins with Centene, Optum, Banner, Ascension, Northwell, and Teladoc.
EDUCATION
South Point High School
1-10th, Science
University of Kalyani
B.Tech, Computer and Electrical Engineering
The University of Chicago - Booth School of Business
Master of Business Administration, Entrepreneurship
SKILLS
ABOUT AVI MUKHERJEE
I build consumer data and AI platforms at the intersection of identity resolution, CRM/CDP, and enterprise product strategy — repeatedly, across digital health, financial services, and regulated consumer markets — driving 40–75% revenue growth and creating exit-ready businesses each time. Consumer Identity, Match Tiers & Enrichment: Built enterprise consumer identity platforms combining deterministic, probabilistic, and referential match tiers with 98% accuracy — 24% above algorithmic matching alone. At Verato, designed the Customer 360 architecture unifying Patient + Consumer Identity with consent management, preference profiles, outreach channel data, household relationships, and enriched demographic attributes. Deployed at Teladoc (238M identities), Northwell Health (40M post-M&A), Fidelity, and Progressive. CRM, CDP, DMP & Omnichannel Engagement: Built a platform serving 80M+ monthly consumers with propensity scoring, multichannel orchestration (email, SMS, push, display, call center, mobile app, web), closed-loop attribution, and a personalization engine — now WebMD Ignite. At Verato, built identity and consumer data integration layers powering Salesforce Health Cloud, Data Cloud, Snowflake, Databricks, and Google Cloud engagement workflows. Propensity Modeling, Segmentation & Population Intelligence: Built AI/ML models driving consumer acquisition, retention, and LTV optimization — disease propensity, Next Best Action, and segmentation integrating behavioral signals, third-party enrichment, and social determinants. Delivered campaign ROI from 4:1 to 11:1 at Evariant/Healthgrades. Deployed cohort analysis and segment-to-activation pipelines inside Salesforce AgentForce, Snowflake Cortex AI, and Google Vertex AI Agent Builder. Digital Health & GTM Strategy: Built GTM playbooks, buyer personas, and sales enablement from scratch across four organizations. Delivered 40–75% YoY bookings growth. Designed bundled SaaS models shifting businesses from legacy licenses to 90%+ recurring revenue across Commercial, Medicaid, and Medicare Advantage populations. Agentic AI & Digital Consumer Journey: Launched Smart Steward, Match Explainer, Identity Search, and Identity Enrichment Agents integrated into Snowflake Cortex AI, Salesforce AgentForce, and Google Vertex AI Agent Builder — driving call center automation, intelligent scheduling, mobile app personalization, and next-best-action decisioning across omnichannel journeys. Championed OpenAI and Claude across engineering, CS, marketing, and operations.
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