Avishek Roy Chowdhury

About Avishek Roy Chowdhury

As a Digital Marketing Executive at Charak Pharma, I am responsible for designing and executing digital marketing campaigns that reach and engage the target audience, increase brand awareness and generate leads and conversions. I use various tools and platforms, such as Google Ads, Facebook Ads, Instagram, YouTube and email marketing, to optimize the performance and ROI of the campaigns.I have a Postgraduate Diploma in Digital Marketing and Communication from MICA, where I learned the latest trends and best practices in digital marketing and advertising. I also have a Bachelor of Mass Media from Thakur College of Science & Commerce, where I specialized in Social Media Marketing and Digital Marketing. I have developed my skills in SEO, SEM, SMM, content marketing, analytics and strategy through my education and work experience.I am passionate about creating effective solutions that bring value to the client\'s business and meet their goals and expectations. I am always eager to learn new skills and technologies that can enhance my digital marketing capabilities. I am a team player who can collaborate and communicate with different stakeholders, as well as a self-starter who can work independently and deliver results. I aspire to grow and excel in the digital marketing field and contribute to the success of the organization.

Experience

1. Senior Digital Marketing Executive

   Dmacq

   Aug 2024 — Present · Mumbai, IN

   Handled the lead on the digital launch of Dmacq’s new website, including full SEO implementation, UX optimization and analytics setup, resulting in a 32% increase in organic traffic within 3 months- Led the go-to-market strategy for DMS+, developing brand positioning, landing pages and content assets that generated 50+ qualified B2B leads and built a strong inbound funnel- Created and optimized website content, blogs and product pages, resulting in a 42% increase in average session duration and 20% drop in bounce rate- Planned and executed Google Search Ads and LinkedIn brand campaigns, enhancing qualified traffic to landing pages and increasing visibility among B2B decision-makers- Implemented conversion tracking and funnel analytics to optimize user journeys, increasing demo sign-up rates by 27% through targeted CTAs and A/B testing.

Education

• Thakur Public School

  ICSE

  2003 — 2015

• Thakur College of Science & Commerce

  Bachelor of Mass Media, Social Media Marketing, Digital Marketing

  2017 — 2020

• FIITJEE

  High School Diploma, Mathematics and Computer Science

• MICA | The School of Ideas

  Postgraduate Degree, Digital Marketing and Advertisement

  2020 — 2021