Avishek Guha

Consulting Leader | Travel & Hospitality | Growth, Deals & Transformation | Digital • AI • Operations

Role
Associate Director, Cognizant Consulting at Cognizant
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Avishek Guha

I am a Travel & Hospitality consulting leader with 20+ years of experience helping airlines, travel intermediaries, and hospitality organizations modernize their customer experience, operations, and technology landscape.Currently, I lead the Airlines & Travel Consulting practice across North America, owning a $4M+ portfolio with responsibility for growth, margin, and delivery excellence. I partner closely with client leadership and business leaders to shape strategy, define transformation roadmaps, and deliver measurable outcomes across digital commerce, loyalty, operations modernization, cloud/data platforms, and AI-led efficiencies.My experience spans practice building, deal shaping, and large-scale transformation delivery. I have led multi-million-dollar consulting engagements, built high-performing global teams, and developed industry-focused offerings, POVs, and frameworks that position consulting as a strategic growth engine for clients.Over the years, I’ve helped:• Shape and win multiple multi-million-dollar transformation deals, driving significant consulting topline growth across North America• Define and execute practice growth, GTM, and revenue acceleration strategies, building a sustainable multi-year pipeline• Serve as trusted advisor to CXO and VP leadership, leading strategy workshops and transformation roadmaps• Build AI/automation-led consulting solutions, enabling measurable operational efficiency and cost savings• Create industry-focused offerings, POVs, frameworks, and benchmarking assets adopted across airline and travel accounts• Lead cross-geo consulting teams to deliver large programs tied to revenue uplift, cost optimization, and customer experience KPIs• Establish thought leadership forums (Airlines Council) to drive market insights, innovation, and proactive client engagement• Build and scaled high-performing consulting teams, strengthening domain capability and embedding advisory into strategic pursuitsI’m passionate about combining industry expertise with pragmatic transformation to help Travel & Hospitality organizations innovate faster, operate smarter, and deliver exceptional customer experiences.

Experience

  1. Associate Director, Cognizant Consulting

    Cognizant

    Oct 2022 — Present · Atlanta, GA, US

    Lead strategy, growth, and delivery of Cognizant’s Travel & Airlines consulting practice across North America.•. Manage 4M+ annual consulting portfolio with responsibility for revenue growth, margin performance, and delivery excellence• Define and execute practice growth & revenue acceleration strategy, building a sustainable multi-year pipeline• Partner with Client Partners and Account Leaders to shape, position, and win multi-million-dollar transformation deals• Create compelling deal storylines, business cases, and advisory constructs to differentiate consulting-led proposals Establish Go-To-Market strategy for Travel consulting offerings and drive proactive opportunity creation across accounts• Lead CXO workshops and strategy discussions, translating business challenges into transformation roadmaps and programs• Built and launched AI/automation consulting solutions to improve airline operational efficiency with measurable ROI• Develop industry POVs, frameworks, benchmarking studies, and accelerators aligned to emerging airline/travel trends• Chair an internal Airlines Council, educating leadership on market outlook, competitive landscape, and innovation themes• Collaborate with global consulting talent to build reusable IP and scalable offerings across loyalty, digital commerce, operations, and data• Drive consulting embedment across large RFPs by integrating advisory, thought leadership, and value-led transformation components• Govern delivery of multiple multi-million-dollar programs, ensuring outcomes tied to revenue uplift, cost optimization, and CX improvements• Support Business Development on new logos and early-stage client conversations, positioning Cognizant as a strategic transformation partner

Education

  • Netaji Subhas Engineering College

    Bachelor of Technology (B.Tech.), Information Technology

    1998 — 2002

  • ICFAI Business School, Hyderabad

    MBA, Systems & Finance

    2002 — 2004

Skills

  • Agile Methodologies
  • Management
  • Team Management
  • Requirements Analysis
  • Gap Analysis
  • Consulting
  • Testing
  • Use Case
  • Product Management
  • Business Analyst
  • Project Planning
  • Integration
  • Software Development Life Cycle (Sdlc)
  • Business Process
  • Requirements Gathering
  • Pre-Sales
  • Software Project Management
  • Crm
  • Software Documentation
  • Sdlc
  • Business Analysis
  • Quality Assurance
  • Change Management
  • Visio
  • Scrum

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Avishek Guha — Associate Director, Cognizant Consulting at Cognizant in Atlanta, GA, US | Unifers