Avishek Ghosh

About Avishek Ghosh

I have 19 years of extensive experience in Customer Marketing, Modern Trade (MT) sales, Key Account management, Customer Joint Business Planning (JBP), Channel management, General Trade, GTM. Have worked for Food & Beverages/FMCG companies like Kelloggs, Pepsico & Cavinkare, along woth Tata Teleservices. Have been instrumental in growing revenue share in Modern Trade Key Accounts like DMart, MRL & Spencers (Fastest growing NKAM). In my earlier stints as ASM/Sr. ASM, have managed teams across Urban & Rural markets in East, North East, Bhutan, Nepal along with Hyderabad, Telangana apart from Punjab, Haryana, Himachal Pradesh & Patna. Remains on the cutting-edge, drives new business through key accounts & establishes strategic partnerships and dealer relationships to increase channel revenue.

Experience

1. Senior Customer Marketing Manager

   Kellanova

   Apr 2024 — Present · Mumbai, IN

   Senior Manager Customer Marketing - General Trade (GT) Led Chocos brand restage activation by developing and executing comprehensive plans to increase market share, resulting in a 100 bps share gain in Q3 \'24 Expanded distribution coverage by increasing the effective coverage outlets from to (a 196% growth), through strategic hanger deployments and quarterly coverage drives Established performance metrics by designing KPIs for field teams and incentive structures for sales teams, driving effective sales execution and achieving the highest-ever New Distribution (ND) with Chocos LUP packs Implemented wholesale activation strategies, focusing on sub ₹20 MRP products (LUP packs) in Q3 \'24, leading to a 12% value growth that exceeded quarterly targets Enhanced brand visibility by creating and deploying visibility plans and coordinating the distribution of gift materials, ensuring timely execution and market presence Collaborated cross-functionally with sales, marketing, and external agencies, facilitating seamless execution of restage conferences and online activations for the Multigrain Chocos platform Produced daily flash reports on key priorities at the Regional and Area Sales Manager (ASM) levels, enabling real-time performance tracking and adjustments in sales strategies

Education

• The University of Burdwan

  Master of Business Administration (M.B.A.), Specialized Sales, Merchandising and Marketing Operations

  2002 — 2004

• St Xaviers College Calcutta

  Bachelor's Degree, Business/Commerce, General

  1998 — 2001

• St Lawrence High School, Calcutta

  High School, Business/Commerce, General

  1986 — 1998

Skills

• Pricing
• Key Account Management
• Management
• Sales Operations
• Business Development