Avinash Matta
Certified Coach (ICF-ACC) | Award Winning Playwright | 12+ years of experience in Content, Communications, Community and Social Media
- Role
- Manager, Global Community & Social Media at Electronic Arts (EA)
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Avinash Matta
With 12 years of experience in content strategy, communications, and social media, I…
Experience
Manager, Global Community & Social Media
Mar 2022 — Present · Hyderabad, IN
Leading the Community & Social Media strategy for a portfolio of games including Need for Speed No Limits, Real Racing 3, The Sims Mobile, The Sims FreePlay, NBA Live Mobile, Bejeweled, Plants vs. Zombies, and Command & Conquer: Rivals Established 360-degree content & campaign calendars focusing on player acquisition (promotional content on App Store/Play Store), engagement (in-game interstitials, social media promotions & Discord), and retention (push notifications); while integrating global & seasonal beats relevant to each franchise. Collaborated with brands like Formula 1®, Nickelodeon, and KTM Culture Initiatives include- President of EA India Toastmasters Club (April 2023 – Present)- Communications Lead for Mosaic India, an ERG focused on promoting Diversity & Inclusion through multiculturalism (April 2024 – Present)
Education
Shoolini University
ICF Level 1 Coaching
PVP Siddhartha Institute of Technology
B.Tech
2004 — 2008
Ramoji Academy of Film and Television
D F Tech
2010 — 2011
Skills
- Social Media
- Short Films
- Marketing Strategy
- Public Relations
- Theatre
- Marketing
- Creative Writing
- Street Photography
- Photoshop
- Research
- Editing
- Dance
- Crm
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