Avinash Jha

About Avinash Jha

I lead national-level strategy, category growth, and business transformation across highly competitive consumer markets. With expertise spanning product management, demand forecasting, channel development, and P&L ownership, I drive scalable growth by aligning data-driven insights with customer-centric strategies. I work closely with cross-functional teams—sales, marketing, supply chain, and finance—to enhance category performance, optimize product portfolios, and strengthen market positioning. Known for building high-impact teams and fostering strong distributor/retailer partnerships, I consistently deliver revenue acceleration, margin improvement, and operational excellence.I am passionate about shaping category strategy, strengthening consumer value propositions, and enabling sustainable, long-term growth in India’s fast-evolving FMCD landscape.

Experience

1. National Category Manager - Washers (Semi Automatic & Fully Automatic), Airconditioners

   Whirlpool Corporation

   Dec 2022 — Present · Gurgaon, IN

   Category Strategy & Business Ownership1.Develop and execute category strategy for ACs and Washing Machines to achieve revenue, margin, and market share targets.2.Own end-to-end P&L for the category, ensuring healthy profitability and sustained growth.3.Define product portfolio, pricing strategy, and lifecycle management based on consumer trends and competition.Sales & Channel Management1.Drive national sales performance across GT, MT, e-commerce, and regional distributors.2.Build and execute GTM plans to increase distribution reach and category penetration.Demand Planning & Supply Coordination1.Lead forecasting and demand planning to ensure product availability and optimal inventory levels.2.Coordinate with supply chain to maintain fill rates, reduce stockouts, and plan seasonal builds (peak summer/winter cycles).Marketing & Consumer Insights1.Analyze market trends, consumer behavior, and competitor activities to refine product and pricing strategy.Product & Innovation Management1.Identify product gaps and define requirements for new models, features, and competitive differentiators.2.Work closely with R&D/marketing teams on product development, feature benchmarking, and launch readiness.Financial Planning & Discount Management1.Manage discount budgets, promotion spend, and trade schemes to ensure ROI-driven category performance.2.Monitor margins, contribution levels, and cost structures for profitable growth.Cross-Functional Collaboration1.Work with marketing, supply chain, finance, service, and channel teams to ensure seamless category operations.2.Lead internal category reviews, business planning cycles, and management reporting.Performance Monitoring1.Track category KPIs including sell-in, sell-out, ASP, margin, inventory, and market share.2.Lead strategic initiatives to expand category footprint, improve product mix, and build sustainable long-term growth.

Education

• Delhi Public School - R. K. Puram

  higher secondary, Mathematics and Computer Science

  2005 — 2007

• Siddaganga Institute Of Technology

  Bachelor of Engineering (BE), Information Technology

  2008 — 2012

• Symbiosis Institute of Business Management, Pune

  Master of Business Administration (M.B.A.), Sales and Marketing

  2014 — 2016