Avinash Dasari

About Avinash Dasari

I believe that everyone needs to make the best use of technology and not let it leave us…

Experience

1. Digital Marketing Executive

   Cynosure Software Solutions Private Limited

   Feb 2017 — Present · Hyderabad, IN

   Cynosure Software Solution is one of the leading digital advertising companies in India that offers various digital marketing services such as EMAIL, SEO, SEM, and SMM among others. We render our services to 300+ Clients from various industries across the world.Roles and Responsibilities • Ensuring campaign deliverability and reaching lead cap as per the client requirement. • Optimizing, analyzing and updating the database and email assets on a regular basis to ensure optimal campaign performance and proper targeting.• Having regular interactions with sales, operations and execution teams to ensure smooth workflow.• Implementing advance targeting methods such as retargeting opens and clicks to increase performance.• Coming up with new marketing strategies to increase overall client performance and revenue. • Keeping a track on domain reputation, I.P reputation, opt-out base, spam rate, and other key points to increase campaign inbox rate. • Improving webpage domain authority, keyword optimization, and content planning for increased Website traffic.• Preparing Weekly, quarterly and annual reports to track KPI(Key Performance Indicators).• Managing and optimizing search/display ad campaigns while maintaining budgets and report generation for improved campaign performance.• Identifying and creating appropriate social media channels to improve Client Company branding and reach.• Managing and running paid social media campaigns to increase followers and customer engagement.