Avinash Anand Singh
Digital Payments & Affordability @Croma | Ex – Zeta, Paytm Bank, IDFC Bank | ICICI BANK
- Role
- Payment & Affordability at Croma
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Avinash Anand Singh
Senior Digital Payments & Fintech Leader | Building Scalable, Regulator-Ready Payment…
Experience
Payment & Affordability
Feb 2022 — Present · Mumbai, IN
Spearheading the digital payments and affordability ecosystem at Croma, enabling ecommerce scale-up, operational efficiency and financial automation. Driving 10x business growth through robust payment gateway partnerships, transaction optimization and platform integrations across Tata Neu and BigBasket.• : Managed integrations with PayU, Razorpay, Juspay, Pine Labs & Paytm for Tata Neu App and Croma website.• : Improved success rate from 45% to 65% via backend validation, UAT testing and close collaboration with partners and CX teams.• : Enabled scale-up from ₹5 Cr to ₹250–300 Cr/month, managing ~₹10 Cr in daily transactions across 2.5K+ orders.• : Integrated Tata Neu App and BigBasket with electronics sales and payment systems.• : Configured EMI, cashback and instant discount schemes with OEM and bank partnerships.• & : Ensured precision in fund claims, validations and MIS reporting.• & : Deployed bots for settlements and refunds, halving team size and strengthening audit frameworks.• & : Maintained settlement GL and standardized SOPs for transaction integrity and audit readiness.
Education
Dr. D. Y. Patil Institute of Engineering & Technology, Pune
Bachelor of Engineering (BE), Electronics and TeleCommunications Engineering
2005 — 2009
Manipal Academy of Higher Education
Master of Business Administration (MBA), Banking and Finance
2011
Centre for Development of Advanced Computing (C-DAC)
PG Diploma, Embedded system and VLSI Designing
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