Avinash Singh Chauhan

About Avinash Singh Chauhan

I’m a results-driven and innovative sales professional with over 18 years of diverse experience in the FMCG industry. Throughout my journey, I’ve had the privilege to work with top companies like Uttam Sugar, McCain, Tata Consumer Products, DS Group, Cargill, and Lehar Foods. Currently, I lead national sales operations at Apex Coco & Solar Energy Ltd (Brand – Cocomama) as Head of Sales. Channel Expertise: General Trade Modern Trade HORECA E-commerce Key Skills:• Go-to-Market Strategy• Business Development• Strategic Planning• Sales & Marketing• Team Management & Mentoring• Problem Solving & Analytics• Claims & Distributor Management• New Product Launches• Advanced Excel & Reporting Regional Expertise:Tamil Nadu, Coimbatore, Bangalore, Delhi NCR (Gurgaon, Noida, Faridabad), Haryana, Madhya Pradesh, Uttar Pradesh Education:MBA in Marketing – Jiwaji University🧭 My proudest professional achievement has been mentoring and uplifting underperforming team members, helping them grow from merchandisers to supervisors. I strongly believe:“The best way to succeed is by helping others succeed.”Let’s connect if you\'re looking to collaborate in FMCG sales, distribution, or go-to-market strategies!

Experience

1. Head of Sales

   Apex Coco and Solar Energy Limited

   Jun 2024 — Present · Coimbatore, IN

   As the Head of Sales for the Coco Mama brand at Apex Coco and Solar Energy Limited, I lead the strategic growth and execution of our FMCG coconut-based product portfolio across domestic and international markets. My core responsibilities include:Sales Leadership: Driving revenue growth and market share through robust sales strategies, territory expansion, and effective channel management.Team Management: Leading a high-performing sales team across multiple regions, fostering a performance-driven and customer-centric culture.Go-to-Market Strategy: Designing and executing GTM strategies for new product launches, ensuring optimal product availability, visibility, and consumer reach.Key Account Management: Building strong relationships with key modern trade, general trade, and institutional clients, ensuring sustained business partnerships.Cross-functional Collaboration: Working closely with marketing, supply chain, finance, and product teams to align on business objectives and deliver consistent brand performance.Data-Driven Insights: Leveraging market intelligence and sales analytics to make informed decisions and identify new business opportunities.Coco Mama stands for purity, innovation, and health – and I’m proud to champion its growth and presence in the FMCG landscape.

Education

• Jiwaji University

  Master of Business Administration - MBA, Marketing/Marketing Management, General