Avinash Singh

About Avinash Singh

I am a passionate marketing professional with over 6 years of experience in building impactful brands, driving consumer engagement, and delivering measurable business results. With a strong foundation in both traditional and digital marketing, I specialize in developing 360° campaigns that blend strategy, creativity, and data.

Experience

1. Brand Manager

   Dabur India Limited

   Jan 2022 — Present · Ghaziabad, IN

   Brand Manager – Dabur | Cleaners Portfolio(Sanifresh – Toilet & Bathroom Cleaners | Dazzl – Surface Cleaners | Odopic – Dishwash) • Own end-to-end brand strategy and execution for a multi-brand Home Care portfolio across Toilet & Bathroom Cleaners, Surface Cleaners, and Dishwash categories. • Drive annual brand plans, innovation pipeline, communication strategy, and GTM execution across General Trade, Modern Trade, E-commerce, and Quick Commerce. • Lead consumer and market insights, leveraging research, Nielsen analytics, and on-ground learning to sharpen positioning and drive relevance. • Partner with Sales, R&D, Supply Chain, Finance, and external agencies to ensure strong execution, availability, and profitability. • Develop and deploy ATL, BTL, digital, and in-store activation plans to improve brand visibility and off-take. • Manage A&P budgets, track ROI, and optimize spends for maximum business impact. • Strengthen packaging, claims, and shelf presence to win at the first moment of truth. • Build scalable platforms focused on growth, penetration, and brand equity in a highly competitive FMCG category.

Education

• Magadh University

  Master of Business Administration (MBA), Marketing Management

  2014 — 2016