Avinash Nayak

About Avinash Nayak

An analytical and an enthusiastic professional as a 3X Marketo Certified Expert with experience in the field of Marketing Automation, Campaign Management, Email Marketing, Sales Operations, Market Research, Data Analysis.Email Campaign – hands on experience in working with automation tools Marketo, Pardot and email marketing tool: Mailchimp.Hands on experience in design responsive form, landing page, email template. Setting up email campaign, manage registration, post event follow up.Sales Operation: Mass Lead Update, Mass Lead Assignment, Report Creation.Hands on experience in creating Marketing Programs, Assets, Smart Campaigns, Batch Campaigns, Trigger Campaigns, Smart List, AB Testing, Segmentation, List Import, Applying Token, Nurture/Engagement Programs.Tracking the Campaigns and responses: Tracking responses of campaigns once they go live and collect responses. This includes Email Performance report, Form Submission, Landing page views report.Managing end to end webinar program: Creating event in ON24, Connecting the event to Marketo, setting up the assets, creating segmentation, testing, inviting prospects, sending reminders and post webinar activities like sending follow up emails/sync MQLs to sfdc.

Experience

1. Sr Marketing Operations Specialist

   ScienceLogic

   Mar 2026 — Present · IN

   Marketing Automation Specialist with extensive experience in Marketo, managing end-to-end campaign strategy, execution, and performance analytics.• Skilled in developing email programs, dynamic content, A/B testing, segmentation, smart lists, tokens, and database management.• Led UAT initiatives to validate end-to-end system functionality and standardized forms with consistent data normalization across business units.• Executed GDPR-compliant opt-in and double opt-in campaigns, optimized scoring models, lead lifecycle management, and revenue cycle processes.• Implemented and managed integrations including SFDC, LinkedIn, BrightTALK, 6sense, and ZoomInfo, along with platform migration projects.• Designed responsive email templates, landing pages, and forms using HTML/CSS, and managed end-to-end webinar programs.• Delivered actionable monthly performance reports tracking lead generation, MQLs, and email campaign effectiveness.• Oversaw Marketo field creation, governance, and system audits to enhance operational efficiency and data accuracy.• Championed data hygiene initiatives including deduplication, standardization, tracking program setup, and lifecycle process optimization.

Education

• Bangalore University

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2010 — 2012

• North Orissa University

  Bachelor of Commerce - BCom, Accounting and Business/Management

  2006 — 2009

Skills

• Salesforce.com
• Marketo
• Siebel
• Vba
• Zoominfo
• Jigsaw
• Javascript
• Lead Generation
• Microsoft Excel
• Data Analysis
• Html
• Hoovers
• Business Intelligence
• Sql
• Eloqua
• Team Management
• Erp
• Marketing Operations
• Customer Relationship Management (Crm)
• Css
• Demand Generation
• Campaign Management
• Data Warehousing
• Pardot
• Sales Operations
• Email Marketing
• Secondary Research
• Crm
• Linkedin
• Insideview
• Inbound Marketing
• Lead Management
• Marketing Demand Generation
• Market Research
• Data Mining
• Primary Research