Avinash Meshram
Sr Manager Digital Analytics | Architect | Tracking Implementation Specialist
- Role
- Digital Analytics Architect at Nasdaq
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Avinash Meshram
Around 20+ years in IT, out of which more than 8 years of experience in the Digital Analytics Platform, including strategic implementation of Adobe Analytics and Google Analytics. Expert in analytics and tag implementation via Adobe Launch, Tealium, and GTM. Strong experience in creating a digital analytics roadmap and implementation strategy framework derived from clear business objectives, KPIs, and goals conducive to the optimization of all digital programs and projects. Also, involved in establishing analytics implementation strategies, measures of success, and KPIs with key business stakeholders and driving them to success. Along with several professional certifications (PSM, PMP, Six Sigma), possess excellent communication and technical skills as well as the ability to be flexible and adapt to changes.Specialties in:• Digital Analytics implementation, Tag Management• Adobe Analytics, Google Analytics, GA4 • Adobe Launch, Tealium, GTM• Migration of Large Projects: Segment to Adobe Launch, GTM to Tealium, UA to GA4• Program, Project Management
Experience
Digital Analytics Architect
Mar 2023 — Present · US
UA3 to GA4 Migration.* Historical Data Backup into BigQuery* WebSDK, AEP implementation* Data Layer implementation.* Maintenance and enhancement of the tagging.
Education
KDKCE
Bachelor of Engineering (B.E.)
1994 — 1998
University of Mumbai
Master of Engineering (MEng), Machine Design
1999 — 2001
Skills
- Microsoft Project
- Adobe Experience Manager
- Hadoop
- Responsive Web Design
- Requirements Analysis
- Adobe Marketing Cloud
- Google Analytics
- Adobe Analytics
- Omniture
- Project Planning
- Stakeholder Management
- Big Data
- Project Management
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