Avinash Kumar

About Avinash Kumar

As an Associate Director of Brand and Product Marketing at FloBiz, I lead the strategy and execution of campaigns that drive brand awareness, revenue, adoption, and retention for the company\'s products and services. FloBiz is a leading startup that provides digital solutions for small and medium businesses in India.With over 7 years of experience in brand marketing, I have developed and honed skills in social media marketing, events, BTL activations, copywriting, branding, content management, PR, media buying, competitor scanning, agency management, and vendor management. I have also managed a team of creative and instructional writers, designers, bloggers, and influencers, enabling them to deliver high-quality and engaging content for our target audience.Some of my notable achievements include launching and scaling FloBiz\'s flagship product, myBillbook, which is a billing and accounting software for small business of India, reaching over 10 million users within a year; creating and executing an integrated marketing plan for FloBiz\'s rebranding and positioning, resulting in a 50% increase in brand recall and a 40% increase in website traffic; and partnering with various industry associations, media outlets, and influencers to amplify FloBiz\'s brand visibility and credibility in the market.I am passionate about creating and delivering impactful and innovative marketing solutions that solve real problems for our customers and stakeholders. I am always eager to learn new skills and explore new opportunities that challenge and grow me as a marketing professional.

Experience

1. Senior Manager Category Marketing

   Flipkart

   Mar 2025 — Present

Education

• ISBR Business School

  PGDM, Marketing

  2014 — 2016

• Prist University

  Bachelor of Technology (B.Tech), Mechanical Engineering

  2008 — 2012

Skills

• English
• Btl Activations
• Event Planning
• Data Analysis
• Customer Service
• Marketing
• Powerpoint
• Microsoft Excel
• PR
• Campaign Plans
• Communication
• Management
• Research
• Teamwork
• Team Management
• Market Research
• Business Development
• Microsoft Office
• Sales
• Digital Communication Strategy
• Strategic Planning
• Public Speaking
• Microsoft Word