Avinash Chandra

About Avinash Chandra

Summary: As an experienced IT professional, Project Manager and SEO strategist, I…

Experience

1. Head of Digital Marketing

   Instep Technologies Private Limited

   Jul 2020 — Present · Chandigarh, IN

   I’ve been in the driving seat for many broad-spectrum digital strategies for 12 years and as the Head of Digital Marketing, I ensure expansion of business and improvement in brand image. I have practical experience in SEO, paid channels, content promotion, and lead generation and my emphasis is always on implementing data driven multi-channel approaches to achieve the target.I am proficient in all fields of internet marketing from search and display advertising, social media, email and the optimization of conversion rates. I am constructive and analytical in my approach and specialize in devising integrated marketing strategies that integrate all business and deliver results.The responsibility for SEO has been extensive before – keyword planning, analyzing competitors, technical domain attributes, but at the moment I am the Head of Digital Marketing so I manage paid media approaches, content and touchpoint across the entire customer journey. I help with setting up and running lead generation and conversion funnels, paid advertisement campaigns and content creation. In order to conceive, enhance and continuously iterate digital experiences, I collaborate with diverse functions, including product, design and development.I proactively scan the environment and regularly update our tactics using Google Analytics, SEMrush, Ahrefs, and Hotjar. My attention is on data, systematically monitoring campaign activity and tweaking campaigns as necessary for optimal impact.I also interact with other internal clients to guarantee that the campaign is properly implemented, report its results, and make recommendations. My working approach allows me to unite dependable principles of brand formation with the most advanced digital marketing methods to achieve profitable business growth in the competitive environment of the internet.