Avinash Bidkar
SEO Specialist | Technical SEO, Content Strategy & Analytics | Driving Organic Growth, Rankings & Qualified Leads for Businesses
- Role
- Search Engine Optimization Specialist at UST
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Avinash Bidkar
Most businesses do not struggle with potential; they struggle with visibility. With the right SEO strategy, any brand can grow its organic traffic, strengthen its search presence, and convert more effectively.I am an SEO and Digital Marketing Specialist with more than six years of experience helping companies improve their search visibility, keyword rankings, and organic lead generation. My work focuses on delivering scalable, data-driven growth through a balanced combination of technical SEO, on-page optimization, and strategic content development.My core areas of expertise include:• Technical SEO: site audits, indexation improvements, Core Web Vitals, site architecture, and technical troubleshooting• On-Page SEO: content optimization, SERP improvements, metadata enhancement, keyword mapping, and internal linking• Content Strategy: topic research, content roadmaps, content briefs, and performance-led optimization• Off-Page SEO: authority-building, competitor analysis, and link strategy• Analytics and Reporting: GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Looker StudioI have worked with enterprise clients at UST, as well as B2B, SaaS, and ecommerce brands through my previous roles. My approach combines technical depth with a strong understanding of business objectives, ensuring that SEO contributes directly to measurable growth.Whether the goal is to improve organic traffic, strengthen keyword rankings, fix technical issues, or create content that performs, I focus on building long-term, sustainable results.If you are looking to enhance your website’s SEO performance or develop an effective content and search strategy, I am always open to connecting and discussing potential opportunities.
Experience
Search Engine Optimization Specialist
Dec 2023 — Present · Pune, IN
Key Responsibilities & Achievements- Managing end-to-end SEO strategy for enterprise and B2B clients- Conducting technical SEO audits to identify crawl, indexation & Core Web Vitals issues- Improving website structure, internal linking, schema, and on-page elements- Creating keyword strategies and content roadmaps aligned with business goals- Monitoring organic performance via GA4 & Google Search Console- Collaborating with content, UX, and technical teams to implement SEO recommendations- Using SEMrush, Ahrefs & Screaming Frog for audits, competitive analysis & insights- Reporting monthly SEO performance & presenting actionable insights to stakeholders
Education
D.I.E.M.S
Bachelor's degree
2012 — 2016
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