Avinash Balani

About Avinash Balani

I’ve always been fascinated by how data can tell stories and drive decisions. My journey began with a B.Tech degree and evolved through various roles in analytics and performance marketing. I started my analytics experience at HSBC, where I worked close to 5 years, and then I embarked on my MBA from Indian School of Business, Hyderabad (ISB). I have been currently working at Games24x7, where I’ve had the privilege of being part of India’s most successful real money gaming company for over seven years. Here, I’ve led teams that harnessed the power of segmentation and rigorous A/B testing to enhance user experiences across multiple channels. During my time as Head of Analytics and later as Associate Director at Games24x7, I led high impact analytics initiatives refining our product user journeys and marketing communications based on data insights, contributing 35%+ improvement in conversion rates and significant improvements in retention, LTV & Revenue. It’s rewarding to see how strategic decisions can lead to tangible results. Before diving into the gaming world, I co-founded a photography social network where I learned the ins and outs of building a brand from scratch. Leading a cross-functional team taught me the importance of collaboration and creativity in problem-solving. This experience ignited my passion for understanding customer needs through research and user personas. I also had an enriching stint at Tolexo.com where I drove significant traffic growth through innovative email marketing strategies. By integrating advanced analytics tools like Oracle Responsys & Gamooga into our processes, we were able to personalize content effectively—resulting in increased conversions and revenue. Outside of work, I enjoy exploring new technologies and trends in analytics, Gen AI and digital marketing. Whether it’s attending workshops or engaging with fellow professionals online, I believe continuous learning is key to staying ahead in this fast-paced industry. If you’re looking to connect about analytics strategies, agentic AI automations or share insights on performance marketing trends, feel free to reach out via email! Skills: Analytics | Performance Marketing | Segmentation | A/B Testing | User Journey Optimization | Agentic AI Automations

Experience

1. Associate Director - Analytics

   Games24x7

   Nov 2022 — Present · Mumbai, IN

   Games24x7 is India\'s most successful gaming business with a full-stack portfolio of Skill Games and Casual Games. Backed by marquee investors like Tiger Global and The Raine Group, Games24x7 aims to aggressively grow its portfolio, including expansion into international markets. Visit for more information.•Led & mentored a 10-member analytics team focused on marketing & product analytics, growth, attribution, and customer journey optimization across the product.•Drove product strategy by analyzing clickstream data to map user journeys, identify drop-offs, and run hypothesis-driven product experimentation, improving conversion by 20%.•Identified user segments for customizing product pricing, marketing offers & game formats by analyzing behavioral patterns, improving conversion by 15% and early retention by 12%.•Ideated location & profile based user segmentation framework for campaign targeting & lead pricing strategy for acquisition sources, improving ROI on acquisition spends by 10%.•Played key role in annual business planning with INR 500+ Crores annual budget, projecting new acquisitions, LTV and revenue across markets.•Partnered with leadership to translate business goals into analytics roadmaps, prioritizing high-impact initiatives aligned with product OKRs.•Influenced stakeholders through actionable narratives via insights derived from key analytics initiatives to shape the annual marketing & product roadmap.•Partnered with product, marketing, and data engineering teams to build and maintain scalable low-latency data pipelines and automated dashboards for tracking business critical metrics.•Defined instrumentation plans and collaborated with engineering to ensure event tracking and data quality for critical business metrics.•Owned storytelling dashboards for leadership using Tableau, driving visibility into business performance via conversion, retention, and revenue levers.

Education

• CFA Institute, USA

  CFA

• Indian School of Business

  Master of Business Administration (MBA), Finance, Strategy and Leadership

  2014 — 2015

• Visvesvaraya National Institute of Technology

  B.TECH, Electrical and Electronics

  2004 — 2008

Skills

• Sdlc
• Machine Learning
• Event Driven
• Email Marketing
• Tableau
• Strategy
• Microsoft Office
• Analytics
• Business Strategy
• Management
• Sas Programming
• Product Management
• Digital Marketing
• Marketing Automation
• Pl/Sql
• R
• SEO
• Business Analysis
• Crm
• Market Research
• Python
• Personalization
• Social Media Marketing
• Team Management
• Microsoft Excel
• Segmentation
• Google Analytics
• Sql
• Marketing Strategy
• Analysis