Avilash Chakraborty
Brand, Marketing & Communications | Ex-EY, WPP, Disney, Dentsu | Behavioural Economics
- Role
- Leadership Consultant Category Strategy, Brand Alliances, Portfolio Assets Monetisation at HT Media Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Avilash Chakraborty
Multi-domain experienced Brand, Marketing & Communications Leader with 17+ years of…
Experience
Leadership Consultant Category Strategy, Brand Alliances, Portfolio Assets Monetisation
Aug 2024 — Present
Serving as a business leader in the iconic Hindustan Times Media Group, driving the organization\'s strategic growth agendas of Integrated Marketing Partnerships, Products & Assets Monetisation, Digital Transformation Agenda and high value Brand Alliances• Responsible to lead portfolio level revenue and share growth across the multi-platform HT Media Ecosystem:o Print - The iconic Hindustan Times, Mint and Hindustan Newspapers across 8 marketso Digital - A host of digital products in the spaces of information, lifestyle, sports and entertainment o Experience - Event and experiential IPs in the spaces of leadership, automobile, finance and lifestyleo Audio - Radio Networks • Delivery areas include Brand and Integrated Marketing Strategies, IPs & Digital Products, Content & Creative Storytelling, Brand Alliances, Assets Monetization, Revenue Growth Strategy and High-Value Media Partnerships• Own and lead high value Media-Tech Product IPs for the group that include market-first products and are tech-disruptive revenue growth levers
Skills
- Marketing
- Online Advertising
- Account Management
- Creative Strategy
- Competitive Analysis
- Marketing Communications
- Direct Marketing
- Strategy
- Advertising
- Customer Insight
- Integrated Marketing
- New Media
- Market Research
- Team Management
- Digital Strategy
- Online Marketing
- Management
- Brand Management
- Marketing Strategy
- Business Development
- Digital Marketing
- Digital Media
- Brand Development
- Media Planning
- Social Media
- Marketing Management
- Social Media Marketing
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