Holly Avila

About Holly Avila

As a senior marketing executive, brand strategist, and transformational business leader, I bring a record of success and expertise in driving results at every stage of growth, from startups to the highest levels of global business. I excel at building ROI-focused marketing teams and capabilities, creating a consistent and compelling brand presence across channels, and crafting impactful strategies that reposition brands to the top of highly competitive international markets. With a service-oriented leadership style and unwavering dedication to my teams-I drive collaboration from the front lines to the C-Suite, rally stakeholders behind a shared vision, and deliver standout results regardless of the situation or challenge. SKILLS, COMPETENCIES & EXPERTISE Digital Marketing Leadership, Vision, Strategy & Execution, Integrated Campaigns, Branding & Positioning, Turnarounds & Transformation, Revenue & Profit Growth, Market Share Expansion, Communications & Messaging, M&A, Acquisition Integration, Data-Driven Decision-Making, Performance Marketing, Demand Generation, SEO/SEM/CRO Websites, Live Marketing Events, Budget Responsibility, KPI Performance Management, Global Operations, Vendor/Agency Management, Cross-Functional Teams, Hiring Top Talent, Mentoring & Team Building, Performance Cultures, Media Relations & PR, Key Relationship Management, AI Next Gen Marketing

Experience

1. Vice President of Marketing

   Projekt202

   Jan 2021 — Present · Dallas, TX, US

   Lead marketing and communications globally, driving annual revenue, with responsibility for content, operations, demand generation, social media, PR, M&A integration, and analyst relations. Guide relationships and ensure successful outcomes with large-scale brands that include Google, Apple, Southwest Airlines, and FedEx. Manage an international team of five direct reports, nine indirect resources, and an annual budget. • In the first several months, built the marketing program and team from the ground up. Established a social re-targeting ad program, executed an SEO strategy to earn page one rankings, created a paid social media ad campaign, stood up new automated marketing capabilities, and launched a conversion-optimized website. • Successfully improved performance to grow the inbound pipeline and generated increases in site traffic content-driven traffic (+24.3), engagement (+44%), clicks (+82%), and impressions (+73%). • Reorganized seven brands to create a clarified brand architecture and hierarchy following a period of rapid M&A growth. Secured buy-in from senior leadership and parent Amdocs (Nasdaq: DOX; Revenue:$4.58B) to research each brand, quantify brand value, plan to best combine assets, and enable a major transformation. • Established a client engagement marketing program for existing customers, which contributes to 78% of total revenue. Initiated an account-based marketing program serving six regions internationally and partnered with sales to identify and capture high-value opportunities ranging from $500K to $5M.

Education

• San Diego State University

  Bachelor of Arts (B.A.), Journalism, Emphasis in Advertising, Minor in Business