Avik Ghatak

About Avik Ghatak

I have worked across SaaS, B2B and B2C domains, driving strategies that combine creativity, data and technology to deliver measurable results.I specialize in demand generation, GTM execution and brand communication, with expertise in ABM, CRM platforms (HubSpot, Salesforce, Zoho), marketing automation, SEO and SEM and analytics (Google Analytics, SEMrush, Ahrefs). I also use market intelligence tools like SimilarWeb and Statista to track trends, consumer sentiment and competition.I am passionate about the impact of AI tools in marketing. I have applied them to build hyper personalized campaigns, optimize journeys in real time and prioritize high intent leads that accelerate revenue growth.At the core, I translate insights into actionable growth roadmaps. Whether building brand narratives, enabling partner ecosystems or executing integrated campaigns, my focus is on helping organizations expand market share, strengthen engagement and achieve sustainable growth.

Experience

1. Senior Marketing Executive

   Satsafeti

   Jan 2026 — Present · Kolkata, IN

   Building Satsafeti by driving end to end marketing, sales initiatives and working closely on client consulting.

Education

• Kendriya Vidyalaya

  Matriculation, General

• Dr. B.C. Roy Engineering College

  Master of Business Administration - MBA, Marketing, MIS Analytics and Business Administration

• Kendriya Vidyalaya

  AISSCE (All India Senior School Certificate Examination)

• Maulana Abul Kalam Azad University of Technology, West Bengal formerly WBUT

  Bachelor of Business Administration - (BBA- HM ), Business Administration and Management, General

  2017 — 2020