Avinash Kalra
Integrated Marketing, Reality Labs, Ai Wearables, Emea @Meta
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WORK HISTORY
Integrated Marketing, Reality Labs, Ai Wearables, Emea @Meta
Integrated Marketing Lead, EMEA- EMEA Go-to-Market Strategy: Leading integrated marketing for Meta’s AI-powered wearable technology portfolio (Ray-Ban Meta, Oakley Meta) across EMEA, developing launch strategies for an emerging consumer hardware category- AI & Marketing Innovation: Integrating AI tools across creative and marketing infrastructure to streamline content creation, deepen consumer insight, support dashboard and app development, and optimise campaign planning and performance across EMEA- Audience & Portfolio Strategy: Developing EMEA audience and portfolio strategies that sharpen brand positioning, define market priorities, and build consumer relevance across multiple wearable propositions- Campaign Localisation & Creative Direction: Shaping global creative briefs with EMEA consumer insight, overseeing localisation and channel deployment to ensure cultural relevance and impact across markets- Partnerships & Cultural Relevance: Developing strategic partnership opportunities across sport, culture, and entertainment to accelerate awareness, consideration, and adoption- Measurement & Performance Analytics: Partnering with Marketing Data Science to build audience segmentation, measurement plans, and reporting frameworks that embed data-led decision-making into campaign planning- Cross-Functional Leadership: Collaborating across Integrated Marketing, Media, Creative, Insights, and Programme Management teams to align strategy, execution, and measurable outcomes.
EDUCATION
University of Sussex
Media Practice & Theory B.A.
ISBA Media Foundation Certificate
CPD Certification
Saïd Business School, University of Oxford
CPD Certification, Oxford Artificial Intelligence Programme
Istituto Marangoni
Luxury Brand Management M.A.
SKILLS
ABOUT AVINASH KALRA
PERSONAL STATEMENTA senior integrated marketing professional with 17+ years of experience across global media, entertainment, and technology brands including Meta, Paramount, Spotify, Nickelodeon and MTV. Specialising in brand strategy, go-to-market planning, social and creator-led campaigns, partnerships, and creative innovation, I have delivered award-winning campaigns, record-breaking engagement, and measurable commercial impact. I bring a blend of strategic thinking, cultural instinct, and analytical rigour, with experience spanning entertainment, streaming, music, and emerging consumer technology. I am interested in leadership roles where I can drive transformative growth through integrated marketing, strategic partnerships, and high-performing cross-functional teams.CORE SKILLS & EXPERTISEIntegrated Marketing Management – Developed and executed robust strategies to scale brand awareness and commercial KPIs across multiple channels.Brand Marketing & Performance Marketing – Expert in managing and integrating ATL, BTL, and digital channels, including OOH, TV, social, influencers & creators marketing, and experiential.Global Marketing – Led campaigns for international brands, adapting strategies for local and global markets.Brand Activations & Partnerships – Orchestrated high-impact brand activations and cultivated strategic partnerships to maximise campaign reach and effectiveness.Social Media & Influencer Strategy – Developed and led social media and influencer strategies across key campaigns, identifying talent, creators, and content opportunities that enhanced brand visibility, cultural relevance, and audience engagement.Team Leadership & Development – Proven ability to recruit, mentor, and lead cross-functional teams, promoting innovation and excellence.Creative Production & Direction – Skilled at briefing, producing, and localising content (video, key art, audio) for global and local markets.Budget & Performance Analytics – Managed six- to eight-figure budgets, employing data-driven insights and performance metrics to ensure measurable ROI.AI Integration & Marketing Infrastructure – Leveraging AI tools to accelerate deep research, campaign optimisation, dashboard and app prototyping, and the creation and localisation of marketing and creative assets.Fast-Growth Market Expertise – Deep knowledge of tech, streaming, lifestyle, music, and entertainment industries, navigating complex market landscapes with agility.
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