Avik Karmakar
Country Manager - India, inDrive | 30 Under 30 ’25 | Marketer of the Year ’24 | Ex-TikTok
- Role
- Country Manager, India at inDrive
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Avik Karmakar
With 10 years of experience in Internet and B2C industry, I specialise in designing and executing growth-focused, culturally localised marketing strategies that deliver measurable impact. From building user bases from the ground up to launching purpose-driven, award-winning campaigns across India & South Asia, I’ve helped global brands navigate new markets and accelerate user adoption at scale - work that has been recognised with the Pitch Marketing 30 Under 30 distinction by Exchange4Media. Most recently, I’ve contributed to growing one of the world\'s largest ride-hailing platforms across South Asia. From GTM execution in multiple cities to overseeing $XX Million annual budget, I’ve delivered $XX Millions of USD in incremental GMV while reducing CAC through acquisition channel optimization. My portfolio includes high-impact 360° campaigns, celebrity-led initiatives, new pricing rollouts, and community-driven retention strategies - resulting in increase of ride frequency, lift in brand awareness, and market share gain. Notably, I’ve onboarded national brand ambassadors and been featured in leading publications like afaqs, BestMediaInfo, and Business News This Week for steering impactful campaigns.Across my roles whether scaling Helo & TikTok App at ByteDance, or launching monetization campaigns with Tencent and Activision at Coda, I’ve consistently translated consumer insights into results. My work has earned me accolades including the Trailblazer Marketer of the Year 2024 (Marketing Mind) and the CEO Special Award at inDrive, as well as a selection to the Global Talent Exchange Program for outstanding impact.I remain committed to shaping high-performance, insight-led marketing engines that merge digital scale with contextual relevance delivering long-term value across diverse consumer ecosystems.
Experience
Country Manager, India
Jan 2026 — Present · Gurugram, IN
Spearheading inDrive’s growth and expansion in India
Education
Indian Institute of Management, Calcutta
Executive Programme, Strategic Marketing for Leaders: Leveraging AI for Growth
2026 — 2026
Indian School of Business
Executive Education, Digital Marketing and Analytics
2021 — 2021
University of Calcutta
Bachelor of Arts - BA (Hons), Journalism & Mass Communication
2013 — 2016
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.