Avijit Srivastava
Lead Business Analyst | Data & Product Insights | Product Analytics | ML Enthusiast | Driving Digital Transformation
- Role
- Lead Business Analyst - Data Analytics at Pragmasys Acquired By Ust
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Avijit Srivastava
With an exposure in start-up ecosystem and various business fields including Management…
Experience
Lead Business Analyst - Data Analytics
Jan 2020 — Present · Gurgaon, IN
Client - BMW GroupAs a Lead Business Analyst, I drive data analytics, product performance evaluation, and digital transformation across 9 APAC regions for BMW Group’s Online Sales Solution. I integrate advanced analytics tools with data management services, ensuring data-driven decision-making for sales growth and market optimization.Key Achievements- Enhanced digital sales performance by integrating real-time data analytics, improving decision-making for BMW’s regional teams- Optimized website tracking for BMW & MINI Online Shops, leading to a 15% improvement in user engagement and sales conversions- Led the implementation of predictive analytics, enabling data-backed forecasting for sales performance- Developed automated reporting dashboards, reducing manual effort by 40% and improving accuracy- Collaborated with cross-functional teams, ensuring seamless integration of analytics tools with BMW’s global systems.
Education
Annamalai University
Bachelor's Degree
2008 — 2011
NIS Academy
Post Graduate Diploma
2008 — 2011
IILM
Post Graduate Diploma
2011 — 2013
Skills
- Management
- Diligent
- Business Development
- Proficient Communicator
- Marketing Research
- Change Management
- R
- SEO
- Business Analysis
- Product Development
- Consumer Behaviour
- Social Media Marketing
- Highly Reliable
- Sincere
- Powerpoint
- Microsoft Excel
- Accountable
- Marketing Strategy
- Poised
- Microsoft Word
- Product Management
- Microsoft Powerpoint
- Communication
- Customer Relationship Management (Crm)
- Twitter Marketing
- Business Strategy
- Google App Engine
- Teamwork
- Team Management
- Microsoft Office
- Spss
- Google Apps
- Competitive Analysis
- Self Motivated
- Analytical Skills
- Facebook Marketing
- Marketing
- Google Drive
- Market Research
- Accountability
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