Avery Schmeisser
Strategic Advisor Strategy, Brand and Operations @Cas Consulting
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WORK HISTORY
Strategic Advisor Strategy, Brand and Operations @Cas Consulting
Boston, MA, US
Currently focused on Healthcare/Health System/B2C/B2B marketing and communications. I provide strategy, planning, operations, RFP/RFI managment, workshop facilitation, and executive coaching for a diverse mix of clients. Clients include: healthcare, not for profit organizations; consumer products, fintechs, lifestyle and luxury brands.
EDUCATION
Northwestern University - Kellogg School of Management
MBA
Haverford College
Major: BA Psychology
University of Pennsylvania
Master of Public Policy
SKILLS
ABOUT AVERY SCHMEISSER
My passion is helping senior leaders and their teams solve complex problems and manage thru change. The customer/target audience experience is the heart of my focus - and driving change to insure convenience and ease while delivering on the brand promise is at the heart of what I do. I have over 20 years experience, across a diverse mix of retail, B2C and B2B organizations, driving brand, product and marketing innovation, leading teams through ongoing transformation and modernizing marketing organization to deliver efficient, effective communication. Brand/client experience spans small and large businesses such as Dartmouth-Hitchcock Heath, WEX, Unilever, Nestle, The US Open, Acorn Footwear, Calvin Klein, Sauza Tequila and Shell. I am known for my ability to think through brand and marketing challenges and roll up my sleeves to get the job done while leading teams to deliver results. Industry focus: Healthcare/Hospital Systems; FinTech and Mission Driven organizations. Expertise: Strategic planning; Executive/CMO coaching; Brand Managment; re-branding and activation; Agency RFP process; Agency Management; process improvement. Creative problem solving. I am passionate about understanding the business, the key users who drive the business and building brands that have a strong point of view. I can (and enjoy) straddling the creative and the analytic, the strategic and the tactical. I believe brands and businesses can never stand still or stop learning. And a key to success is making smart choices. I am told I am a collaborative and empathetic team leader, am nimble and responsive in facilitating successful relationships, and am widely recognized for developing and motivating high performance teams both as a leader and a coach.
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