Avery Schaefer

About Avery Schaefer

After 4+ years chasing my passion for helping folks with their personal financial needs and goals, I made the challenging decision to put my Financial Planning career aside so that I can pursue a new path in the Digital Marketing and Communications space, where I am seeking to grow my expertise in content strategy, brand storytelling, and audience engagement, combining creativity with data-driven insight to help businesses connect authentically with their communities.

Experience

1. Digital Presence Team Lead

   First Command Financial Services, Inc.

   Oct 2025 — Present

   Designing and executing multi-channel campaigns for 65+ advisors, reaching households monthly and driving consistent, on-brand communications- Managing a team of 3 digital presence managers, ensuring content was clear, on-brand, and compliant while balancing strong creative design with measurable outcomes- Driving measurable growth in client digital performance by translating engagement data into actionable marketing insights, resulting in stronger brand positioning and client retention across the firm’s portfolio.

Education

• University of North Carolina at Charlotte

  Bachelor of Arts - BA, International Studies and Spanish

• Universidad de Cantabria

  Spanish