Avery Ferguson
Public Relations Intern @Brilliant Agency
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WORK HISTORY
Public Relations Intern @Brilliant Agency
Build targeted media and influencer lists using Muck Rack, CreatorIQ and organic research to drive strategic pitching- Monitor and analyze daily influencer and media coverage, trends and competitor activity to inform campaign direction- Support award submissions and event planning through research and coordination- Update and design client lookbooks in Canva and edit short-form social content using CapCut
EDUCATION
Midlothian High School
High School Diploma
Elon University
Bachelor of Arts - BA, Strategic Communications
ABOUT AVERY FERGUSON
I am a senior at Elon University pursuing a Bachelor of Arts in Strategic Communications with a minor in Psychology. I am passionate about building strong media relations and the art of storytelling—especially understanding how \"the right message at the right time\" can drive meaningful impact.Through my coursework at Elon and my internship this past summer with the North Carolina Open Government Coalition, I have developed strong skills in communication, writing, campaign planning, creative strategy and brand strategy. I am particularly drawn to branding and campaign development, where thoughtful strategy and creativity come together to bring messages to life.I thrive in collaborative, fast-paced environments and am eager to continue growing as a communicator while exploring opportunities in public relations, advertising and marketing.
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