Avery Beer

About Avery Beer

Portfolio: Email: b••••••••@gmail.com Avery is an enthusiastic and detail-oriented communications strategist with a focus on creating meaningful user-centered experiences and messaging to drive larger product strategy initiatives. Unafraid to ask the bold questions, Avery brings intention and curiosity to craft and elevate the story of each brand she touches. With a passion for wellness, Avery is fascinated with exploring life experiences through the lens of mindfulness, self-care and mental well-being through her own storytelling platform and by leading a monthly meditation and journaling workshop.

Experience

1. Senior Content Strategist, Product

   Teladoc Health

   Mar 2023 — Present

   Areas of focus-Create meaningful, clear, and accessible user experiences through content across Teladoc Health Primary Care to drive product activation and engagement (98% member satisfaction rate)-Drive content strategy across Primary Care visit scheduling process (recent flow enhancements led to 22% increase in overall conversion from July to August 2023)-Lead Primary Care onboarding/educational content initiatives to explain the value of primary care and reduce barriers to meet product and member needs (in-product messaging, email/text engagements, long-form articles and video content strategy)-Organize approval of content based on product and clinical requirements, sharing the value of content design and collaborating with cross-functional stakeholders (Product, Design, UXR, Clinical)-Leverage user research and data science insights to identify/prioritize strategic content decisions-Lead content strategist on launch of Primary Care Visit Checklist to reduce clinical workload and improve member satisfaction (77% increase in member\'s providing insurance prior to first visit, 88% completion of primary care health assessment)-Created content experience for launch of Capsule Rx delivery service partnership (98% conversion rate for eligible members)-Lead Teladoc Health Editorial Style Guide committee ensuring cross-functional alignment on product naming, branding, tone of voice/style, and language for all product and marketing copy-Drive content strategy for WCAG/accessibility throughout product experiences Culture-Teladoc Health Neighborhood ambassador: organizing events for local employees in Philadelphia area- Member of Allied Women\'s Empowerment BRG - Member of THRIVE BRG: Accessibility Champions for Change (initiative for advocates and allies to help drive an internal culture shift with accessibility and inclusion within the organization)

Education

• University of Arizona

  Certificate

  2023 — 2023