Avery Potter

About Avery Potter

I am an adaptable, motivated, and creative senior at the University of Wisconsin-Madison. I plan to graduate in the spring of 2026 with a degree in Marketing and Certificates in Spanish and International Business.This school year, I am excited to step into new opportunities as a marketing professional with these updates…- Promoted as Junior Marketer with IH Concepts, where I am gaining hands-on experience with client-facing marketing work- Serve as Marketing Manager for Internera Solutions, a startup that leverages fresh intern talent to provide affordable consulting services to small businesses- Worked as a Brand Intern for League of Women’s Voters Milwaukee Chapter, as part of my Marketing 335 curriculum, where I designed a strategic video marketing campaign to support their mission of voter education.I look forward to strengthening my leadership abilities, client communication, and branding skills this semester!I have been actively involved in clubs and leadership roles during my time on campus, including my time on the Social Media Committee for MKT-Honorary Marketing Club and through being an Outreach Officer for Letters of Love. Through these clubs I network, collaborate with other on-campus organizations, and further develop my skills in strategic marketing and branding. Additionally, this semester I am volunteering weekly as an Activity Assistant with the Catholic Charities Adult Day Center through Badger Volunteers. These on-campus experiences have reinforced my ability to lead, communicate effectively, and think critically.In my personal life I enjoy reading, being on the lake, and traveling. I recently returned from my semester abroad in Barcelona, Spain with the CIEE Business & Culture program which allowed me to improve my global awareness and Spanish skills. I am always looking for ways to expand my knowledge and make connections! I am currently in search of work opportunities for the Summer/Fall of 2026.

Experience

1. Junior Marketer

   IH Concepts

   Aug 2025 — Present · Madison, WI, US

   Collaborate directly with clients to understand their goals, project needs, and brand identity-Assist in the development and marketing implementation for small businesses and non-profits, resulting in greater engagement

Education

• Wisconsin School of Business

  Marketing, Certificates in Business Spanish and International Business

• Monona Grove High School

  High School Diploma