Avery Bowling
Assistant Media Planner at Merkley + Partners
- Role
- Assistant Media Planner at Merkley + Partners
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Avery Bowling
Detail-oriented and results-focused professional with a strong background in technology…
Experience
Assistant Media Planner
Oct 2024 — Present · New York, NY, US
Collaborate with cross-functional teams to develop and execute strategic media plans for the Mercedes-Benz account, ensuring alignment with business objectives and target audience insights.• Analyze market trends, consumer behavior, and campaign performance metrics to inform media recommendations and optimize campaign effectiveness.• Manage the planning, buying, and placement of media across multiple channels, including digital, print, and broadcast, ensuring timely and accurate delivery.• Maintain strong relationships with media vendors, negotiating rates and securing premium placements to maximize ROI for the client.• Utilize media planning tools and software to track budgets, measure KPIs, and generate comprehensive reports to assess campaign impact.
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