Aven Rosario

About Aven Rosario

Creative brand storyteller with a passion for shaping meaningful narratives through…

Experience

1. Digital Content Specialist

   BeyondTrust

   Apr 2023 — Present

   As a Digital Content Specialist, I assist in planning, creating, and delivering campaign content to support demand creation and social media strategy. My responsibilities include- Creating captivating \"storytelling\" video content and assets for various social media channels, aiming to enhance awareness of our category and demonstrate the problems and challenges we solve for our customers- Collaborating closely with content marketing, product marketing, and webinar teams to repurpose existing content, including webinars, podcasts, virtual events, and demos, for use in organic, paid, and outbound campaigns- Developing and managing a monthly digital demand creation video calendar and asset library- Collaborating with the demand generation team to create content that aimed to amplify awareness and build brand affinity across paid media channels- Ensuring brand consistency in digital demand generation content by working closely with the brand team- Managing content and driving internal adoption of our employee advocacy platform, Sprout Social- Collaborating with the field marketing team to create and execute social media campaigns that supported tradeshows, regional events, and virtual events.