Avdiel Canó

About Avdiel Canó

As the founder of EvedEl Consulting, I specialize in empowering small and medium-sized businesses (SMBs) to maximize the value of Salesforce with expertly tailored managed services, focusing on Salesforce administration and optimization. With over a decade of experience in the Salesforce ecosystem and more than 20 years of experience in Sales, Marketing and Advertising/Media, I am deeply passionate about helping SMBs leverage the full potential of their CRM systems to drive sales growth, improve operational efficiency, and enhance customer relationships.My journey spans a broad range of industries, including SaaS, media, marketing, printing production, and advertising, where I have consistently delivered innovative solutions in Salesforce administration, business solution design, program management, as well as sales process optimization and operations. I bring a strategic, hands-on approach to transforming CRM systems into key assets that fuel business success.Having worked with both start-ups and Fortune 500 companies across the U.S, Latin America, and Israel, I understand the unique challenges SMBs face and I am fully committed to providing scalable solutions that drive real business impact. Whether your team is looking to optimize your Salesforce instance or streamline sales processes or operations, my mission is to simplify complex processes and provide lasting value through thoughtful CRM strategies.If you’re a growing business ready to unlock the full power of Salesforce, I’m here to help you get there.

Experience

1. Principal Consultant

   Evedel Consulting

   Apr 2018 — Present · Miami-Fort Lauderdale, FL, US

   At EvedEl Consulting, we specialize in providing Salesforce expertise that empowers small and medium-sized businesses (SMBs) to compete at the highest levels. Our approach brings enterprise-level solutions tailored to the unique needs of SMBs, helping them streamline processes, enhance customer relationships, and unlock the full potential of their Salesforce CRM systems.With a deep background in Lead-to-Cash process, Salesforce administration, optimization, and project and program management, we’ve worked with some of the world’s leading brands—including The Home Depot, Driscoll\'s, iRhythm, Pearson Education, Tricentis, American Express, and First Solar—delivering customized Salesforce solutions that drive measurable results.Whether you need ongoing managed services as Salesforce administration support, system optimization, or strategic consulting, EvedEl Consulting offers the expertise and personalized service you need to grow your business. We understand the challenges that SMBs face, and we provide solutions that make your CRM system a powerful and efficient tool for growth.Partner with us and let’s transform the way you manage your Salesforce environment and bring enterprise-level performance to your business.

Education

• Bowne University

  How to Deal with Difficult People

• City Tech, CUNY

  Graphic Arts & Advertising Production Management

• The George Washington University School of Business

  Project Management

• Right Management Consultants

  Trust and Teamwork

• Bowne University

  Leadership and Management Training

Skills

• Project Management
• Mobile Devices
• Salesforce.com Implementation
• Crm
• Sales
• Business Systems Analysis
• Closing/Contract Negotiation
• Start-Ups
• Client Relationship Management
• Salesforce Lightning
• Business Development
• Account Acquisition/Expansion
• New Product Release
• Analytics
• Salesforce.com Administration
• Product Development
• Salesforce.com Consulting
• Direct Marketing
• Complete Sales Cycle Spanish & English
• Customer Relationship Management (Crm)
• New Product Development/Launch
• Sales & Marketing Strategies
• Account Management
• Strategy
• Management
• Entrepreneurship
• Advertising
• New Business Development
• Lead Generation
• Marketing