Avdhi Mehta
Project Management Intern @Evara- By Mehta Jewelss
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WORK HISTORY
Project Management Intern @Evara- By Mehta Jewelss
Delhi, IN
Conceptualised and launched D2C jewellery brand from scratch, designing the Shopify-based digital storefront and building a cohesive brand identity.• Crafted brand positioning by integrating emotional storytelling with astrology-driven value propositions to differentiate in the D2C jewellery market.• Spearheaded offline debut at SRCC Crossroads 2025, generating sales, customer insights, and refining GTM strategy based on footfall analytics.• Leveraged data from digital and offline touchpoints to optimise inventory, map buyer personas, and inform product expansion roadmap.• Built educational content pillars around gemstones, birthstones, and zodiac signs to drive narrative-led differentiation in a crowded jewellery market.
EDUCATION
Shri Ram College of Commerce
Bachelor of Commerce - BCom hons
XLRI Delhi-NCR
Post Graduate Diploma in Management (Business Management)
Amity International School, Mayur Vihar
98.4% CBSE
ABOUT AVDHI MEHTA
I am currently pursuing PGDM (BM) from XLRI Delhi-NCR. I’m someone who enjoys…
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