Avanti McKellar
Marketing Project Manager with 10 years of Marketing Ops/Comms experience
- Role
- Marketing Manager at Vytalize Health
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Avanti McKellar
A marketing nerd with a knack for project management. An organizer of objectives, an…
Experience
Marketing Manager
Aug 2024 — Present
Website management:• Optimized Vytalize website to increase SEO and GEO site health• Managed keyword ranking strategy• Built and launched revamped IPANY website (incl. keyword strategy)• Manage external Dev team for complex buildsProject management: • Project management for PR & brand awareness omnichannel campaigns (Asana)• Project management for multi-channel public policy campaigns (channels: email, direct, digital)• PM Software strategy to capture request volume, requests assignment, requests, red flags dependencies, etc.• Marketing Request process with improved user experience, task labelling, and auto-assignment rules.• Improve department efficiency using Asana automations, SharePoint, SOP creation, documentation, and training• Email and content strategy and calendarMulti-channel campaign management:• Data-driven demand generation, awareness, and retention email and mail drip campaigns• Implemented Pardot Engagement Studio • Evergreen prospect-to-customer journey campaign• AI search-driven strategy for brand awareness and lead generation campaignsMarketing Ops:• Determine strategy and facilitate website performance, sales enablement, legal compliance, • On-demand campaign performance dashboard for growth marketing and buyer profile engagement• Pardot/SFDC event campaigns and activity reporting for multi-touch attribution (forms, landing pages, campaign, B2BMA integrator• Digital design tools and templates• Assess marketing success and identify areas for improvement (Salesforce, Pardot, GA4)
Education
Bentley College - Elkin B. McCallum Graduate School of Business
Master of Business Administration (MBA)
2013 — 2015
Bentley University
Bachelor of Applied Science (BASc)
2009 — 2013
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