Avanthika Reddy

About Avanthika Reddy

Marketing, PR & Events Professional | Influencer Strategist | Brand Partnerships |…

Experience

1. Marketing Manager

   Ib Stores Llc

   Jul 2025 — Present · Plano, TX, US

   As a Marketing Manager, I am responsible for developing and implementing strategies that align with the company’s goals, conducting market research to identify trends and customer preferences, and planning and executing campaigns across various channels. I oversee brand management to ensure consistent messaging and create marketing materials that reinforce the brand. I am also tasked with managing social media strategies, developing content, and tracking engagement to grow the online presence. Budget management is crucial, where I allocate and track resources, ensuring efficient use while reporting on ROI. I lead and collaborate with the marketing team, providing guidance and motivation to achieve goals. Additionally, I work closely with other departments like sales and customer service to ensure cohesive efforts, manage customer relationships through CRM tools, and oversee event planning and promotions. I also handle public relations by maintaining media and influencer relationships, ensuring positive coverage. My role involves analyzing campaign performance using KPIs, providing regular reports to leadership, and adjusting strategies to improve outcomes. Lastly, I stay updated on market trends and competitor activities to identify growth opportunities and make data-driven decisions.

Education

• Villa Marie Degree College for Women

  Bachelor's degree, Ba journalism and politicalscience

  2019 — 2022