Avanthi B

Digital Marketing and Performance Analyst @Intuit

Toronto, ON, CA

Overseeing analytics implementation across Best Buy websites, focusing on precise tagging and comprehensive tracking strategies to optimize product launches.• Collaborated with UX and Marketing teams to create interactive dashboards and reports, driving cross-functional insights with Looker Studio and Tableau.• Spearheaded A/B and multivariate testing for landing pages, achieving a 22% uplift in conversion rates and a 13% reduction in bounce rates.• Established digital analytics frameworks, using tools like Quantum Metrics, to analyze and enhance the customer journey on mobile platforms.• Devised and launched targeted campaigns to optimize the user experience based on heatmaps and user journey analysis, increasing engagement metrics by 25%.• Conducted end-to-end user flow analysis, optimizing conversion paths and reducing drop-offs by 15% across e-commerce platforms.• Managed Adobe Analytics implementation for multiple stakeholders, ensuring alignment with key KPIs for various industry sectors.• Utilized cohort analysis and retention metrics to provide actionable insights, contributing to a 30% increase in user retention.• Implemented Adobe Launch, managing code deployment and validation for accurate data collection across all digital properties.• Championed the creation of a stake holder training program, enhancing the internal analytics team\'s proficiency in data interpretation.• Conducted competitive analysis to identify areas of improvement, leading to a 15% boost in ROI for digital marketing investments.• Led optimization projects focusing on customer segmentation and personalization, enhancing user experience based on real-time behavioral data.• Improved website performance by 20% through systematic testing and monitoring, driving enhancements aligned with business goals.• Collaborated with cross-functional departments to implement performance recommendations, reducing load time by 18%.

St. Ann's College of Engineering and Technology., Nayunipalli(V), Vetapalem(M), Chirala-523187,(CC-F0)

Bachelor's degree