Avani Kamat

About Avani Kamat

As Chief Manager at ICICI Bank, I bring over nine years of expertise in product innovation and digital strategy, spearheading initiatives that enhance customer acquisition and engagement. By leading cross-functional teams, we successfully launched digital NTB onboarding journeys and implemented marketing strategies that fueled product adoption and revenue growth. Projects such as Insta Banking Kiosk and NPS Growth Initiative reflect our commitment to seamless customer experiences and operational excellence. My career is defined by a passion for driving transformation in the banking sector, with a focus on digital journeys, stakeholder collaboration, and marketing innovation. Prior experience in consumer finance and corporate communications at Tata Capital further honed my ability to deliver impactful solutions. Dedicated to leveraging technology and strategy, I aim to create customer-centric products that align with organizational goals.

Experience

1. Chief Manager, Cards and Payments

   ICICI Bank

   Jul 2016 — Present · Mumbai, IN

   Spearheading product development and management for multiple banking products, resulting in significant revenue growth- Successfully launched a new-to-bank (NTB) journey for Cards on digital platforms, driving customer acquisition and engagement- Managed cross-functional teams and stakeholders to deliver business objectives- Developed and executed online, ATL, and BTL marketing strategies and projects to drive product adoption, revenue and profit.A detailed list of current Top Projects - Branch on the Move, NTB Onboarding journey, Insta Banking Kiosk, NPS Growth Initiative - with Outcomes has been updated in the Projects section.

Education

• Jamnalal Bajaj Institute of Management Studies (JBIMS)

  Masters, Marketing

  2006 — 2009

• XIC

  Diploma in Public Relations and Integrated Marketing Communications, PR, IMC and Corporate Communications

  2005 — 2005

Skills

• Marketing
• Crm
• Market Research
• Business Planning
• Management
• Mis
• Banking
• Relationship Management
• Team Management
• Marketing Research
• Credit Cards
• Integrated Marketing
• Business Development
• Digital Marketing
• Business Analysis
• Brand Management
• Marketing Strategy
• Customer Relationship Management (Crm)
• Market Planning
• Marketing Management
• Advertising
• Analytics
• Business Strategy
• Product Development
• Vendor Management
• Remittances
• Marketing Communications
• Segmentation
• Strategy
• Portfolio Management