Ava M. MacHa
Audience Engagement Editor - Underrepresented Communities
- Role
- Audience Engagement Editor - Underrepresented Communities at The Guardian US
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ava M. MacHa
Formerly: The Community Engagement Manager at the Maynard Institute for Journalism…
Experience
Audience Engagement Editor - Underrepresented Communities
Apr 2023 — Present · New York, NY, US
Using audience and community strategy to better serve and engage readers in the United States, with the goal of increasing the demographic diversity of our readership. Headline writing, optimizing stories for search engines, social media production, building promotion plans for journalism projects, generating story ideas, and feeding data back to the newsroom. The audience team is also involved in growth areas like newsletters, platform relationships and new growth opportunities.
Education
USC Annenberg School for Communication and Journalism
Bachelor of Arts - BA, Journalism
2015 — 2018
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