Avalon Bohunicky

About Avalon Bohunicky

I\'m a collaborative and results-driven marketing and partnerships professional with 8+ years of experience spanning brand strategy, digital media, and eCommerce. I\'ve worked across both startup and enterprise environments to build meaningful partnerships, lead go-to-market strategies, and launch campaigns that drive measurable growth.I bring a positive, upbeat energy to everything I do and genuinely love working with others to bring big ideas to life. I’m passionate about storytelling, creative problem-solving, and turning complex challenges into clear, actionable plans—all while building strong relationships along the way.Let’s connect!

Experience

1. Senior Brand Manager

   Sewing Down South

   Oct 2024 — Present · Charleston, SC, US

   Lead the strategic vision and execution of Sewing Down South’s partner brand collaborations—crafting compelling, insight-driven marketing that transforms lifestyle storytelling into business growth-KEY RESPONSIBILITIESBRAND STRATEGY & PARTNERSHIPS• Spearhead brand development & execution for a diverse portfolio of partner collaborations, aligning creative vision with business objectives across digital, retail, and wholesale channels. • Cultivate & manage external brand relationships to drive positioning, product development, and co-branded marketing campaigns.INTEGRATED MARKETING CAMPAIGNS• Lead full-funnel campaign development from ideation through launch—including influencer strategy, social content, email & web—ensuring cross-functional alignment and measurable results. • Leverage customer insights & market trends to inform storytelling and brand direction.CREATIVE PRODUCTION & CONTENT DEVELOPMENT• Oversee planning & execution of partner brand photo shoots—sourcing materials, managing production timelines, directing on-set execution, and ensuring content aligns with brand standards & channel needs.COLLABORATION & PROJECT MANAGEMENT• Partner with internal co-founders and a lean team to shape brand narratives, manage marketing calendars & promotional plans. • Ensure consistency across all customer touchpoints while tailoring messaging for key segments.GROWTH & COMMUNITY BUILDING• Scale SDS\'s brand presence with a high-impact approach—prioritizing compelling storytelling & community engagement to deepen brand affinity and expand reach-COMPETENCIES• Collaborative Leadership: Build strong partnerships internally & externally to align vision & drive shared success.• Communication: Clearly convey strategies to ensure seamless collaboration & engagement.• Problem-Solving: Apply innovative thinking to overcome challenges & elevate campaigns.• Growth Mindset: Seek new opportunities to expand reach & improve impact.

Education

• Hofstra University

  Bachelor of Science, Film/Cinema/Video Studies

  2012 — 2016

Skills

• Social Networking
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Social Media
• Organizational Leadership
• Avid Media Composer
• Teamwork
• Customer Service
• Creativity Skills
• After Effects
• Photoshop
• English
• Event Planning
• Social Skills
• Marketing
• Public Speaking
• Editing
• Leadership
• Microsoft Word
• Team Leadership
• Creative Writing
• Facebook