Ava Webb
Global Ey-sap Alliance Campaign Director @EY
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WORK HISTORY
Global Ey-sap Alliance Campaign Director @EY
Responsible for leading SAP Partner GTM strategies, and sales campaigns to accelerate demand generation, client engagement and partner revenue for SAP Technology solutions.
EDUCATION
In>Professional Development
Digital Marketing and Social Media programme
London Metropolitan University
CIM - Advanced Diploma in Communications & Marketing
NLP World Training
Neuro Linguistic Programming and Hypnotherapy Timeline Techniques
Securities & Investments Institute
Investment Administration Qualification
B2B Marketing
Account Based Marketing training: Your essential ABM overview / ABM Value Propositions
SKILLS
ABOUT AVA WEBB
I’m a Go‑to‑Market (GTM) Leader with a passion for field marketing and events. For 22 years, I\'ve helped organisations define their story, build impactful go-to-market strategies and deliver end-to-end campaigns and events that engage clients, build pipeline and grow revenue. I’ve worked across EY, SAP ecosystems, financial services and technology— leading global and regional campaigns, shaping value propositions, and driving measurable pipeline growth for large‑scale transformation programmes.I support organisations as a freelance consultant to :• Build and execute data‑driven end-to-end GTM and demand generation initiatives• Strengthen positioning, messaging and differentiation• Accelerate pipeline through aligned marketing, sales and product activation• Lead cross‑functional teams and stakeholders to deliver commercial outcomes• Deliver end-to-end event planning • Introduce AI‑enabled marketing practices that scaleAvailable for contract and interim roles across GTM strategy, field marketing and events, demand generation programmes, sales enablement and campaign leadership. Please contact me if you would like to find out more!
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