Ava Pecorella

Experience

1. Vice President Marketing

   Alpha Phi International Fraternity

   Dec 2024 — Present · NH, US

   Leads, directs, and facilitates regular meetings of the Marketing Department, in conjunction with the Marketing Advisor.• Member of the Executive Council.• Member of the Program Council.• Oversees department budget, in conjunction with Marketing Advisor.• Primary point of contact for members to ask about social media and campaigns.• Conducts a competitive analysis of the chapter’s brand and all marketing activities, in collaboration with the Membership Recruitment Department.• Develops a written strategic brand strategy, in collaboration with the Executive Council and Advisory Board.• Oversees the creation of the chapter’s content strategy, including content pillars.• Oversees the chapter’s social media efforts by creating and managing a calendar for content generation and delegating tasks among department chairs.• Oversees the chapter’s merchandising efforts.• Oversees and delegates updating the chapter’s website and other platforms including Instagram, Pinterest, VSCO, and Facebook.• Creates and manages the chapter’s brand ambassador plan, in conjunction with the Membership Recruitment department, Director of TikTok and Instagram, and Director of Merchandising.• Ensures member’s social media complies with the brand identified by the Marketing and Membership Recruitment Department and is used to drive the brand to reach potential new members.• Manages the chapter’s communication plan, including media pitching and press releases.