Ava Morgeson
Associate Wine Club & E-commerce Manager, Constellation Brands
- Role
- Associate Wine Club & Ecommerce Manager at Constellation Brands
- Location
- San Luis Obispo, CA, US
- LinkedIn followers
- 500 followers
About Ava Morgeson
I’m a proud Michigan native who has found a home on California’s Central Coast. I hold a…
Experience
Associate Wine Club & Ecommerce Manager
Jun 2025 — Present · Paso Robles, CA, US
Wine Club Operations & Member Experience • Manage all aspects of club membership—from onboarding and retention to seamless shipment execution and allocation planning. • Serve as a key point of contact for club members, working closely with our Loyalty Concierge to ensure white-glove service at every step. • Coordinate special releases and member-exclusive offerings, ensuring strategic product distribution and high engagement.Digital Sales & Ecommerce Strategy • Drive DTC revenue through curated online promotions, seasonal campaigns, and personalized outreach to high-potential customers. • Monitor KPIs including AOV, retention, and conversion rates; identify opportunities and implement solutions to optimize performance. • Partner with marketing, winemaking, and ops teams to align ecommerce initiatives with new product releases and brand goals.Cross-Team Collaboration & Onsite Integration • Work closely with hospitality to train onsite staff in club acquisition and member engagement, enhancing the in-person experience. • Support offsite DTC events—planning, execution, and post-event strategy to drive follow-up conversions and long-term value. • Collaborate with client care and loyalty teams to implement customized, high-touch experiences that build loyalty and increase member tenure.Insights & Reporting • Regularly report on performance metrics, including club growth, sales trends, and visitation behaviors. • Use data to inform strategy, forecast inventory needs, and improve campaign effectiveness.
Education
Wine & Spirit Education Trust
Level II
2024 — 2024
California Polytechnic State University-San Luis Obispo
Bachelor of Science - BS
2021 — 2025
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