Ava Rose Lynch

About Ava Rose Lynch

Hello! I\'m Ava Rose Lynch, and I am a strategy & branding professional and independent folk-pop artist. I have been songwriting and producing for a handful of years, alongside my time spent in the social media industry. I pride myself on my ability to implement creative brand strategies, generate new content ideas, and contribute to the overall development of artists. My goal is to impact the independent music industry as we know it. Coming out of college in 2022 I saw so many artists like myself on TikTok, and came across so many talented artists that I wouldn\'t have otherwise heard of. That\'s the change I want to make: help artists create content that brings in new fans and implements their artistry in the form of a brand. In 2023, I founded Rose Peak to pursue that mission. Rose Peak began as a passion project but has turned into an artist branding agency focused on artist development as it pertains to branding and release strategy. I focus on building strategies with artists that are sustainable and reflective of not only who they are but who they represent. From the first day of Rose Peak, the focus has been on making strategies work for the artists, not forcing the artist in a strategy. This industry is far from one-size-fits-all, so I dedicate my time and effort to finding what works best for the artistry at hand. In addition to Rose Peak, I am constantly working to develop other projects that help further the independent industry and its reach within the music industry as a whole. That includes the Why Music Podcast, an artist interview podcast where I sit down with a new artist each week to discuss their story, their music, and their artistry.If you are an artist or creative who wants to take your brand to the next level, book an intro call with me and let\'s get to work. If not, I hope you enjoy what I have to share here on LinkedIn.I\'ll leave you with this: they will come for the music, but they will stay for the artist.

Experience

1. Founder, Social Media & Brand Consultant

   Rose Peak

   Jan 2023 — Present

   Founded and operate a social media and branding consultancy serving independent music artists at various stages of their careers- Design tailored social media strategies informed by each artist\'s style, voice, and target audience- Conduct in-depth audits of existing social media presences to identify growth opportunities and areas for improvement- Develop comprehensive brand decks in Canva that establish visual and strategic foundations for social media campaigns- Coach clients on content creation best practices and execution tactics, building their long-term capability and consistency

Education

• Western Michigan University

  Bachelor of Science, Intermedia/Multimedia

• Western Michigan University

  Multimedia Arts Technology, Music Production

  2018 — 2022

• Yellowbrick

  Certificate, Music Industry Essentials