Ava Downs
Video Planning Strategist at Cadent
- Role
- Video Planning Strategist at Cadent
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ava Downs
I am a recent Media Studies graduate from the University of Virginia with a strong…
Experience
Video Planning Strategist
Sep 2024 — Present · New York, NY, US
Collaborates with account executives and sales managers to create customized media plans that integrates linear TV, streaming services, and other connected TV options, tailored to align with client objectives and budgetary constraints- Selects and negotiates pricing for inventory across diverse television platforms, overseeing the campaign launch and delivery process via Cadent\'s advanced platform- Monitors and analyzes key performance metrics, including impressions, reach, frequency, and cost per thousand (CPM), to enable real-time adjustments for optimizing campaign performance
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